Publications

September 9, 2024
Article

Ten Questions for a Winning Climate-transition Business Strategy

The move to a low-carbon economy will create opportunities for innovation and growth. To make the most of them, leaders must understand the challenges they could face along the way. View Details

Keywords: Technology; Organizational Transformations; Business Model Innovation; Innovation and Invention; Climate Change; Transformation; Leadership; Business Strategy; Environmental Sustainability; Change Management; Entrepreneurship

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August 2024
Case

Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details

Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Rwanda; Ghana; United States

August 2024
Teaching Plan

Recycle & Re-Match: The Future of Soccer Turfs

Teaching Plan for HBS Case No. 124-032. View Details

July 2024
Teaching Plan

Investing in the Climate Transition at Neuberger Berman

Teaching Plan for HBS Case No. 123-092. View Details

July 2024
Teaching Plan

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

Teaching Plan for HBS Case No. 124-022. View Details

July 2024
Teaching Plan

Business Implications from Regulating Carbon Emissions in the EU

Teaching Plan for HBS Case No. 122-106. View Details

July 2024
Teaching Plan

Elon Musk at Tesla

Teaching Plan for HBS Case No. 123-044. View Details

June 2024
Teaching Plan

Teaching Plan: EKI Energy Services: One Billion Carbon Credits

Teaching Plan for HBS Case No. 123-060. View Details

June 2024
Simulation

Vehicle Lifecycle Emissions Calculator

By: Mike Toffel, Shirley Lu and George Serafeim

This Vehicle Lifecycle Emissions Calculator calculates the greenhouse gas emissions over the lifespan of internal combustion engine (ICEs) vehicles, battery electric vehicles (BEVs), and plug-in hybrid electric vehicles (PHEV), including those associated with their... View Details

Keywords: Decarbonization; Environment; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Environmental Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation; Transportation Industry; Auto Industry; Battery Industry

June 2024
Teaching Plan

Sustainable Finance at Itau BBA

Teaching Plan for HBS Case No. 123-036. View Details

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

2024
Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons

Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details

Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media

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March 2024 (Revised September 2024)
Case

Supercell 2.0: Clash of Plans

By: Jeffrey F. Rayport and George Gonzalez

Founded in 2010, Supercell was a Helsinki, Finland-based mobile gaming company that had developed and launched five global hit mobile games: Clash of Clans, Clash Royale, Hay Day, Brawl Stars, and Boom Beach. The company’s early philosophy was that it could produce... View Details

Keywords: Business Growth and Maturation; Restructuring; Games, Gaming, and Gambling; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Video Game Industry; Finland

March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding

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February 2024
Supplement

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

October 2023 (Revised March 2024)
Case

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

By: George Serafeim, Siko Sikochi and Namrata Arora

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details

Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

September 2023
Supplement

Arcos Dorados: Decarbonizing McDonald’s in Latin America – Alternative Protein Products

By: George Serafeim and Michael W. Toffel