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- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Countless brilliant academics harbor hopes of someday winning a Nobel Prize, arguably the world's most prestigious award. But two renowned branding professors are interested in understanding what makes everyone covet the prize in the... View Details
Keywords: by Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When they learned that donations to... View Details
Keywords: by Carmen Nobel
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
time because they do not distinguish between the two." Revising Expectations Ghosh notes that venture capitalists could help mitigate personal failures by allowing for the expectation of company growing pains. He points out that a... View Details
Keywords: by Carmen Nobel
- 23 Sep 2015
- Research & Ideas
Men Want Powerful Jobs More Than Women Do
Desirable. “Even in the most progressive, gender-balanced households, on average, women seem to think about a greater diversity of pursuits” While you let that provocative title sink in, it’s worth noting that the research was conducted View Details
Keywords: by Carmen Nobel
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
"Substantial recent research implies that clustering—the degree to which people with whom a person is connected are themselves connected to each other—can improve problem-solving performance by increasing coordination," the... View Details
- 24 Feb 2016
- Research & Ideas
Why It's Best to Take Tests Early in the Day
students’ performance on standardized tests.” Published in the February 15 edition of Proceedings of the National Academy of Sciences, the study was authored by Hans Henrik Sievertsen, a postdoctoral researcher at the Danish National... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details
Keywords: by Carmen Nobel
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
introduced low cost production methods to manufacture highly accurate quartz watches. Swiss business historians refer to this as the "Quartz Crisis." Companies like Seiko and Casio seized the quartz market. By 1983, two-thirds... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new iPad." Observers debated whether... View Details
Keywords: by Carmen Nobel
- 04 Oct 2010
- Research & Ideas
Introverts: The Best Leaders for Proactive Employees
relatively passive but the managers were extraverted. On the other hand, when employees were proactive, the stores led by introverted managers earned high profits. Meanwhile, profits were lower in stores where extraverted managers led... View Details
Keywords: by Carmen Nobel
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
online videos by simply turning away, opening another browser window, or chatting with someone. "It's not at all hard to avoid an ad online even if you can't technically skip it," he says. “It's not at all hard to avoid an ad online even... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
would not stay here at any price" to "This is an extremely nice apartment; I would stay here even if it were a lot more expensive than a nice hotel room." With these ratings, the researchers controlled for apartment/room quality as seen View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
jointly decide to donate their bodies to science after they die. In Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii, published online by the Public Library of Science, the... View Details