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All HBS Web
(683)
- People (1)
- News (81)
- Research (124)
- Events (2)
- Multimedia (10)
- Faculty Publications (51)
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- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
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Keywords:
Ad-sponsored Business Models;
Media Content;
Blog;
Revenue Sharing;
User-generated Content;
Platform-based Markets;
Blogs;
Business Model;
Digital Platforms;
Commercialization;
Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- March 2008 (Revised May 2008)
- Case
Blogging at BzzAgent
BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,...
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Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
- 04 Mar 2008
- News
HBS Blogs
Blogs have long since come into their own. After all, they’ve been around since 1994, and just recently a blogger received the George Polk Award for excellence in journalism. So it seems a good time to recognize View Details
- January 2006 (Revised November 2006)
- Case
Blogs at Dresdner Kleinwort Wasserstein (A)
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve...
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Keywords:
Blogs;
Information Technology;
Performance Productivity;
Governance Compliance;
Investment Banking;
Banking Industry;
Financial Services Industry
McAfee, Andrew P., and Anders Sjoman. "Blogs at Dresdner Kleinwort Wasserstein (A)." Harvard Business School Case 606-072, January 2006. (Revised November 2006.)
- Web
Blog - Creating Emerging Markets
Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis Lynn Schenk and Maxim Pike Harrell 07 Nov...
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- Web
Insights & Advice Blog
Insights & Advice Insights & Advice View: Grid View List View Leading with Creative Problem Solving: Ron Kurtz (MBA 1967) Ron Kurtz 10 Sep 2024 | All Industries All Locations Alumni Student & Alumni Stories Ron Kurtz (MBA 1967) began his career with a passion for...
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- 2013
- Book
Managing Startups: Best Blog Posts
By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided...
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Keywords:
Lean Startup;
Startup;
Prototyping;
MVP;
Minimum Viable Product;
Freemium;
SaaS;
A/B Testing;
Business Model
Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
- Person Page
Blog Post Collection
By: Sunil Gupta
“In Mobile Advertising, Timing is Everything,” Nov 4, 2015
https://hbr.org/2015/11/in-mobile-advertising-timing-is-everything
“2015: A Decisive Year for...
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Ad Revenue and Content Commercialization: Evidence from Blogs
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
View Details
- 21 Dec 2018
- Blog Post
Top 10 MBA Voices Blog Posts of 2018
We're wrapping up 2018 with a roundup of our ten most popular MBA Voices blogs this past year: In my second marketing class ever, only two weeks into my first semester of RC year, it happened. I was cold-called. As soon as the professor...
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- Web
Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni...
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- Web
Business Insights Blog | HBS Online
Essentials Negotiation Mastery Organizational Leadership Power and Influence for Positive Impact Strategy Execution Sustainable Business Strategy Sustainable Investing Winning with Digital Platforms Subscribe to the Blog Email * Please...
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- 01 Mar 2009
- News
HBS Students Blog on Economics
A blog launched last year by four HBS students, the Economic Policy Review (www.econblog.org) seeks to provide nonpartisan, balanced commentary on pressing economic issues facing the U.S. economy. Kyle Sable (HBS ’09), one of the EPR’s...
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- 14 Dec 2020
- Blog Post
Our Top 5 Blog Posts of 2020
our Top 5 Blog Posts from 2020: 1. Best Practices for Creating a Successful, Virtual Internship In the wake of COVID-19, companies around the world quickly changed how they get work done, including planning to manage summer internships....
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Keywords:
All Industries
- Web
Blog | Social Enterprise | Harvard Business School
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact Leadership In Challenging Times: Thierry Ibri (MBA 1997) Thierry Ibri 15 Apr 2021 This post is part of our “Leadership in...
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- Web
Blog | Social Enterprise | Harvard Business School
professionals fr... Vital Lessons in Leadership Lina Sergie Attar 23 Jan 2020 Lina Sergie Attar is founder and CEO of Karam Foundation, dedicated to helping young Syrian refug... SEI's Top Blog Posts of 2019 Shelby Longland 19 Dec 2019 As...
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- Web
Blog | Social Enterprise | Harvard Business School
Laurie Tarpey 13 Jan 2022 Laurie Tarpey is the Board Treasurer of Child Care Aware of America and serves on the executive, ... SEI's Top Blog Posts of 2021 15 Dec 2021 As 2021 comes to an end, we’re looking back at some of our top Impact...
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- Web
Blog | Social Enterprise | Harvard Business School
Social Enterprise Tr... GNEV Perspectives: Mariana Romaniak, Ridni Charitable Foundation Mariana Romaniak 17 Jan 2023 Mariana Romaniak is the Chief Executive Officer of the Ridni Charitable Foundation in Lviv, Ukrai... SEI's Top Blog...
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- 20 Apr 2010
- News