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30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

take-charge author, the publishing industry, and the business of book clubs to analyze the success of various modes of marketing. Patterson, a former chairman of J. Walter Thompson, published his first mystery novel in 1976 and made... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

and yet pose a drag on the organization because they require constant reinforcement. So who is there to care about the B players? According to HBS professor Thomas J. DeLong, both in a reunion session for HBS alumni and in a recent... View Details

Keywords: by Martha Lagace

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

large-scale clubs and superstar DJs. But I think we'll see many more business-to-consumer markets where smart executives will adopt blockbuster strategies. Q: What are the main takeaways you hope to leave with readers? A: Well, I can't... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

Harvard Business School Dean Kim B. Clark made these remarks to the National Press Club on February 26.What I'd like to do is talk about a topic that I think touches the very heart of our society: the issue of corporate misconduct and the... View Details

Keywords: by Kim B. Clark

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