Filter Results
:
(1)
Show Results For
- All HBS Web (9)
- Faculty Publications (7)
Show Results For
- All HBS Web (9)
- Faculty Publications (7)
Page 1 of
1
Result
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
unconscious and often visual, for the last decade Zaltman has solicited visual images from subjects to chart thoughts about a wide array of products. While skeptics may see the ZMET as a passing fad, others consider it evidence of a...
View Details