Videos

2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

Citation

SSRN

14 Oct 2015
News

When People Pay Attention to Video Ads and Why

07 Jul 2014
News

Is Online Video Trumping Text?

Keywords: online video; persuasion and influence; technology

Link

Summary Video

August 1998
Supplement

Cleveland Tomorrow, Video

By: James E. Austin and Rosabeth M. Kanter

As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details

Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise

Citation

Purchase

20 Dec 2023
News

Marketing Legends Video

By: Gerald Zaltman

Selected for the Marketing Legends Video Series in 2016 by the American Marketing Association to honor his significant contributions to the field of marketing research. View Details

Link

Video

Person Page

By: Tarun Khanna

Business Today, 'Genome Sequencing' & How Biology Is Connected To AI; Explains Tarun Khanna, March 29, 2023

NASSCOM Product, NPC2022 Tête à... View Details

August 1989
Supplement

Steven B. Belkin, Video

By: Michael J. Roberts and Howard H. Stevenson

This video both shows responses to student questions and updates the case material. View Details

Citation

Purchase

20 Dec 2017
News

Video Highlights from 2017

Jun 2010
Conference Presentation

Viral Videos

By: Anita Elberse

Citation

June 1987
Supplement

Americana, Video

Citation

Purchase

26 Apr 2016
Video

YALP16 Chattanooga Video Conference

19 Dec 2022
News

OTISLINE, Video

Describes benefits of OTISLINE application. Shows how information technology can be used to achieve competitive advantage and alter the flow of information within an organization. View Details

Keywords: Information Technology; Competitive Advantage

Citation

Purchase

August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

Citation

Purchase