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- All HBS Web (161)
- Faculty Publications (63)
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- All HBS Web (161)
- Faculty Publications (63)
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- 01 Sep 2014
- News
Case Study: Declawing the Competition
fifth box? 3) Consider partnering with local humane societies. For example, offer a reduced-cost first package after an adoption—the goal being to associate the joy of bringing a pet home with your product. — Laura Viaches (MBA 2008) View Details
- 01 Mar 2025
- News
Work of Art
That’s the Kaphar effect. It’s also a picture of vertical integration, as Price, the MBA of the partnership, explains: The manufacturing is the creativity. Four apartments provide affordable housing for artists and generate income while... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
to expand their market power through vertical and horizontal integration," Silk explains. Within the media industry, a central fact is that its many actors, from venerable big-city dailies to the hottest Internet sites, are competing for... View Details
Keywords: Peter K. Jacobs
- 06 Dec 2021
- News
Case Study: Let’s Dance
globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
polyglot country. He raised $1 million, primarily from American investors he knew personally. In March 2011, he opened a small clinic (two chairs) in Delhi to serve as a pilot project. He set out to vertically integrate all aspects of the... View Details
Keywords: Sasha Issenberg
- 01 Sep 2013
- News
Who Are We?
vertically integrated, local market. In technology, capital flows to the location where products can be produced most quickly and cheaply for the moment; our model focuses on the long-term sustainability that comes from the health of the... View Details
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 22 Feb 2022
- News
Case Study: Welcome Aboard
vertical from health care to fintech, edtech, marketing, security, and automotive, and Lerner sees plenty of room to grow. “It’s really the entire B2B market,” he observes. The Question: Lerner and Holder were already working from Boston... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2007
- News
Lighten Up
peak. It’s a “fourteener,” as mountaineers say, meaning more than 14,000 feet high. Vertical adventure, in other words. GoLite Mobile: The company car makes a statement wherever the couple drive in Boulder. (photos of courtesy of GoLite)... View Details