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- 11 Jan 2021
- News
Is A/B Testing Effective?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five... View Details
- 24 Jan 2017
- News
Call to Create Jobs, or Else, Tests Trump’s Sway
- 21 Nov 2014
- News
Teaching Hospitals Are the Best Place to Test Health Innovation
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near... View Details
- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
market, and devising a competitive advantage. The simulation, incorporated into the required MBA Strategy course, was introduced in March 2015 to all 900+ first-year students during a two-day event in the Batten Hall hive classrooms.... View Details
- 01 Jun 2024
- News
Firm Foundation
a strategy without McKinsey or Bain. And how do you execute that strategy and drive accountability into organizations?” She and Pampered Chef CFO Brian Humphrey realized they’d found a sweet spot: They’d... View Details
- 06 Feb 2011
- News
Why Some Twitter Posts Catch On, and Some Don't
- 30 Nov 2019
- News
Elon Musk and the Dying Art of the Big Bet
- 20 Jun 2019
- News
What Tech Pioneers Can Learn From Emerging Markets
- 06 Aug 2014
- News
Boards can get better at expecting the unexpected
- 15 Feb 2022
- News
How Managers Can Build a Culture of Experimentation
- 13 Jul 2012
- News
Focus on Research: Something for the weekend
- 17 Jun 2022
- News
Harvard Researcher on the Ideal Balance of Remote to Office Working
- 01 Dec 2023
- News
Wide Horizon
There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
began in 1981. "My father offered me the opportunity to test the work environment in the Philippines at Ayala for a three-year trial period," he recalls. Although considering other options, Zobel took to his work at Ayala "like a fish to... View Details
- 01 Mar 2024
- News
In Harmony
possible level of education is a defining characteristic, embedded in Confucian principles. A few days before the Namsan walk, Korea’s national college entrance exam took place—the test that, in the minds of most, will define their... View Details