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  • December 2018
  • Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
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  • 2018
  • Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
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  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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  • 10 Dec 2018
  • Working Paper Summaries

Platform Competition: Betfair and the U.K. Market for Sports Betting

Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
Keywords: by Carmen Nobel; Sports; Sports
  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Europe; Switzerland; Asia; Austria; Germany; England
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  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

After COVID-19 shut down most professional sports leagues last year, fans have been eagerly returning to games and matches. But what will keep them coming back after the pandemic? Leagues might assume that their star athletes and... View Details
Keywords: by Rachel Layne; Sports
  • January 2022
  • Case

FIFA and The World Cup: The Future of Football

By: Anita Elberse, Oliver Band and Howard Johnson
Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details
Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Sports Industry
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  • 2014
  • Working Paper

Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future

By: Vadim Kogan and Stephen A. Greyser
Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football programs across the country have a lot at stake, because for many,... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Higher Education; Sports; Revenue; Emotions; Sports Industry; Sports Industry
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  • 07 Nov 2012
  • HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

of the world of soccer—or, to my knowledge, in sports as a whole—who comes even close to such a lengthy tenure, let alone the number of titles and trophies he has accumulated," says Elberse, who recently authored a business case on... View Details
Keywords: by Sean Silverthorne; Sports; Sports
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing... View Details
Keywords: by Sean Silverthorne; Sports
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks, music companies, and View Details
Keywords: by Dina Gerdeman; Sports; Sports; Sports; Sports
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria Sharapova, much of a chance. But Sharapova took the Ladies' Singles championship in straight sets, catapulting her into superstardom in the worlds... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

Sports Betting By: Casadesus-Masanell, Ramon, and Neil Campbell Abstract—We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant... View Details
Keywords: Dina Gerdeman
  • 11 Sep 2006
  • Research & Ideas

Negotiating When the Rules Suddenly Change

success. Translated to the negotiation arena, creating a bump plan means ultimately making an informed bet on how you expect things to unfold, while also contemplating what you'll do if events go the other way. A hockey general manager... View Details
Keywords: by Michael Wheeler; Sports
  • March 2024
  • Case

Expanding the Bicester Collection to New York

By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel
Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details
Keywords: Consumer Behavior; Urban Development; Brands and Branding; Sports Industry; Sports Industry; Sports Industry; New York (state, US)
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  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

hospitals in the West. Apollo's managers must decide how best to capitalize on the group's remarkable medical capabilities. One option was to bet on global medical tourism by trying to attract patients from Asia and worldwide needing... View Details
Keywords: Martha Lagace
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

biggest sports stage to cementing a legacy as a businessman, entrepreneur, and club owner. What’s the best way to build a team around a top performer? How do you value the asset of a star to the broader organization? And, how can an... View Details
Keywords: by Avery Forman; Sports
  • 25 Oct 2022
  • Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

baseball players high on that list. Gazette: Sports gambling is now legal in most states. Massachusetts is expected to begin allowing it in early 2023. When people have money riding on games, they tend to pay closer attention to that... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Sports; Sports
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

to correlate the data to success and find out what works, Iansiti notes. “It’s kind of like saying, does Google know what drives the effectiveness of its ads? You bet it does. Does Amazon know what drives people’s propensity to click... View Details
Keywords: by Roberta Holland; Sports

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