Selling - Publications - Faculty & Research

06 Feb 2006
News

Super Bowl Ads Sell Products, but Do They Sell Brands?

01 Sep 2022
News

marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2023
News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

11 Mar 2019
News

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

02 Feb 2015
News

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

04 May 2015
News

Selling Kentucky Bourbon in Japan

01 Nov 2013
News

Selling Crafts with a Story

Jennifer Lee Koss by Maureen Harmon For weeks in 2012, Jennifer Lee Koss (MBA 2008) and Kena Paranjape held early- morning meetings at La Bohème coffee shop in Toronto. The discussion centered on a possible business venture. The meeting spot made sense; it was near... View Details

Keywords: Maureen Harmon; crafts; hobbies; ecommerce; Miscellaneous Store Retailers; Retail Trade; Arts, Entertainment

15 Nov 2009
News

Pragmatically compromising or selling out?

24 Dec 2010
News

Selling Candy With a Conscience

13 Oct 2016
News

Salespeople Need a Strategy for Selling to CEOs

19 Feb 2014
News

John Henry to sell Globe HQ

30 Aug 2022
News

Selling with Service Featuring Frank Cespedes

23 Oct 2013
News

How Far Is Too Far in Selling Customer Data?

02 Dec 2011
News

To Sell More, Answer These Questions

25 Aug 2014
News

Selling County Music to New York City

08 Feb 2023
News

Alumni-Cofounded Company Sells to CVS for $10.6 Billion

Photo via LinkedIn Photo via LinkedIn The Wall Street Journal reported this week that health care giant CVS has agreed to purchase Oak Street Health, a “network of value-based primary care centers for adults on Medicare” that was cofounded by Geoffrey Price (MBA 2010),... View Details

20 Jan 2009
News

Corporate America sells Obama, message of change

24 Jun 2010
News

Publications