Filter Results
:
(6)
Show Results For
-
All HBS Web
(6)
- Research (5)
- Faculty Publications (5)
Show Results For
-
All HBS Web
(6)
- Research (5)
- Faculty Publications (5)
Page 1 of
6
Results
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
View Details
Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 2018
- Working Paper
Forecasting Airport Transfer Passenger Flow Using Real-Time Data and Machine Learning
By: Xiaojia Guo, Yael Grushka-Cockayne and Bert De Reyck
Problem definition: In collaboration with Heathrow Airport, we develop a predictive system that generates quantile forecasts of transfer passengers’ connection times. Sampling from the distribution of individual passengers’ connection times, the system also produces...
View Details
Keywords:
Quantile Forecasts;
Regression Tree;
Copula;
Passenger Flow Management;
Data-driven Operations;
Forecasting and Prediction;
Data and Data Sets
Guo, Xiaojia, Yael Grushka-Cockayne, and Bert De Reyck. "Forecasting Airport Transfer Passenger Flow Using Real-Time Data and Machine Learning." Harvard Business School Working Paper, No. 19-040, October 2018.
- January 2021
- Article
Machine Learning for Pattern Discovery in Management Research
By: Prithwiraj Choudhury, Ryan Allen and Michael G. Endres
Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used for exploratory inductive or abductive research, or for post-hoc analysis of regression results to detect...
View Details
Keywords:
Machine Learning;
Supervised Machine Learning;
Induction;
Abduction;
Exploratory Data Analysis;
Pattern Discovery;
Decision Trees;
Random Forests;
Neural Networks;
ROC Curve;
Confusion Matrix;
Partial Dependence Plots;
AI and Machine Learning
Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Strategic Management Journal 42, no. 1 (January 2021): 30–57.
- TeachingInterests
Decision Making Under Uncertainty
By: David E. Bell
Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
resource deployment. Methodology: The predictive model developed is based on a regression tree combined with copula-based simulations. We generalize the tree method to predict...
View Details
Keywords:
Dina Gerdeman