Publications

Register to Read

March 8, 2008
Comment

Marketing Your Way Through a Recession

By: John A. Quelch

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details

Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America

October 2014
Case

Honeywell and the Great Recession (A)

By: Sandra J. Sucher and Susan J. Winterberg

CEO Dave Cote spent six years turning around an ailing Honeywell and in 2008 Cote and his team face a new challenge: how to respond to the Great Recession. Cote does not want to give up the gains he made in transforming and unifying Honeywell. With a fall-off in... View Details

Keywords: Layoffs; Furloughs; Downsizing; Work Sharing; Short Time Work; Recessions; Earnings Forecast; Job Cuts and Outsourcing; Cost Management; Executive Compensation; Crisis Management; Financial Crisis; Manufacturing Industry

Educators

Article

How Did the Great Recession Affect Charitable Giving?

By: Arthur C. Brooks

A great deal of research has studied the effects of income and tax changes on charitable giving. However, little work has focused on how these relationships were affected by the Great Recession. This article estimates the tax and income effects using the 2009 Panel... View Details

Keywords: Charitable Giving; Great Recession; Philanthropy; Philanthropy and Charitable Giving; Financial Crisis; Taxation; Policy

February 2021
Article

Do Household Wealth Shocks Affect Productivity? Evidence from Innovative Workers During the Great Recession

By: S. Bernstein, T. McQuade and R. Townsend

We investigate how the deterioration of household balance sheets affects worker productivity, and, in turn, economic downturns. Specifically, we compare the output of innovative workers who experienced differential declines in housing wealth during the financial crisis... View Details

Keywords: Great Recession; Household; Financial Condition; System Shocks; Employees; Performance Productivity

18 Mar 2009
Research & Ideas

Marketing After the Recession

involuntarily, since the recession began; but at least you're still in business. “Consumers are looking at your products and services through new lenses.” Now, you are waiting for the recovery, the chance to again have some fun and make... View Details

Keywords: by John Quelch; Retail

October 22, 2001
Article

Strategies for Recession

By: J. Quelch

March 2010
Article

Roaring Out of Recession

By: Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen

Keywords: Economics

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

February 2015
Supplement

The Affordable Care Act (E): The August 2009 Recess

By: Joseph L. Bower and Michael Norris

During the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress. View Details

Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States

January 2016
Article

Making Do with Less: Working Harder During Recessions

By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton

Why did productivity rise during recent recessions? One possibility is that average worker quality increased. A second is that each incumbent worker produced more. The second effect is termed "making do with less." Using data from 2006 to 2010 on individual worker... View Details

Keywords: Performance Productivity; Economic Slowdown and Stagnation

September – October 1982
Article

Steering DP through a Recession

By: R. L. Nolan

Keywords: Economics

March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

Educators

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of an imminent recession are all... View Details

Keywords: by John Quelch

26 May 2009
Research & Ideas

Improving Market Research in a Recession

studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king. Keep an eye on the new consumer. No one has a perfect record of predicting the future, and... View Details

Keywords: by John Quelch

Article

How Colleges Can Prosper During the Recession

By: Leonard A. Schlesinger

Article

Why Online Ads Are Weathering the Recession

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing