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  • March 2016
  • Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Fashion Industry; Fashion Industry; Fashion Industry; Scandinavia; Denmark; Sweden; Norway
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  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Fashion Industry; Fashion Industry
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  • June 2013 (Revised March 2014)
  • Case

Inditex: 2012

By: John R. Wells and Galen Danskin
In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details
Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain
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  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Fashion Industry; Fashion Industry; Fashion Industry; Buenos Aires
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  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • 28 Jan 2014
  • First Look

First Look: January 28

create a new opportunity for CS, increasingly faced with competition from other agencies, to offer lower cost surrogacies to intended parents. However, the launch of an outsourced surrogacy service would threaten the company's core value proposition and challenge its... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of... View Details
Keywords: by Michael Blanding; Fashion; Fashion; Fashion
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
Keywords: by Michael Blanding; Retail
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women. "You can buy the classic trench coat forever. But we've introduced products that have added more... View Details
Keywords: by Julia Hanna; Consumer Products
  • 19 Jul 2016
  • First Look

July 19, 2016

this case: https://cb.hbsp.harvard.edu/cbmp/product/716426-PDF-ENG Harvard Business School Case 716-446 IC Group A/S IC Group owned several of Scandinavia's leading premium fashion brands. How should it... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

are finding interesting new ways to engage customers and garner attention. He described the buzz generated for the upcoming Zoolander sequel when actors Ben Stiller and Owen Wilson walked the catwalk as their supermodel alter egos during the Valentino show at Paris... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the... View Details
Keywords: Carmen Nobel
  • 09 Feb 2016
  • First Look

February 9, 2016

villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

to surgeon experience and resection volume. The complication rate diminished in a logarithmic fashion with increasing surgeon experience and in a linear fashion with declining operative time. Conclusions:... View Details
Keywords: Martha Lagace
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

purchased gasoline on the basis of price alone. About 60 percent of consumers would be willing to pay a premium price if offered a superior buying experience, including immediate access to a gasoline pump, a convenient and rapid payment... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 17 Jan 2012
  • First Look

First Look: January 17

full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights. LAN's multi-model success comes from recognizing the complementarity of its... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne

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