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  • 2020
  • Case

The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging

By: Andrew J. Hoffman
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic... View Details
Keywords: Plastic Waste; Environmental Sustainability; Cooperation; Supply Chain Management; Corporate Social Responsibility and Impact; Consumer Products Industry
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  • August 1970
  • Case

Hawthorne Plastics

An "imperfect tester" problem involving the decision of how to produce batches of plastic strapping, given uncertainty about the length of the molecular chain in the raw material. A decision on whether to test the raw material and a choice of production process must be... View Details
Keywords: Decision Making; Mathematical Methods
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  • September 1985 (Revised September 1987)
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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  • October 1984 (Revised March 1987)
  • Case

Berkshire Plastics

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  • 03 Apr 2019
  • News

Disrupting the Single-Use Plastic Economy

  • May 1968 (Revised August 1988)
  • Case

Polyfiber Plastics Group

By: Walter J. Salmon
Keywords: Industrial Products Industry
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  • June 1990 (Revised July 1990)
  • Case

Minneapolis Plastic Packaging Ban (A)

By: George C. Lodge and Jeffrey F. Rayport
Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis
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  • Article

People Make It So Hard to Ditch Plastic Straws

By: Scott Duke Kominers
Rarely has a minor consumer product received more vilification than the plastic straw. As a symbol of human wastefulness and our careless disregard for the environment, straws are the near-perfect villain. You use a plastic straw once and toss it, but it stays with us... View Details
Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Consumer Behavior
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  • 15 Jul 2019
  • News

People Make It So Hard to Ditch Plastic Straws

  • June 1990 (Revised July 1990)
  • Case

Minneapolis Plastic Packaging Ban (B)

By: George C. Lodge and Jeffrey F. Rayport
Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis
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  • September 1985
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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  • 01 Dec 2000
  • News

A Plastic Fantastic Friendship

A. Reynolds Morse (MBA 1939), founder of Ohio-based Injection Molders Supply Company and a longtime friend of artist Salvador Dalí, died last August in Florida. He was, the St. Petersburg Times (August 22, 2000) reported, "a political conservative who developed a... View Details
Keywords: Salvador Dali; Plastics and Rubber Products Manufacturing; Plastics and Rubber Products Manufacturing; Plastics and Rubber Products Manufacturing; Plastics and Rubber Products Manufacturing
  • November 1985
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (C)

By: John A. Quelch
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  • July 2010 (Revised December 2010)
  • Case

Formosa Plastics Group: Business Continuity Forever

Wang Yung-ching, legendary Taiwanese businessman and philanthropist, passed away in 2008. He left behind an estate worth US $5.5 billion, but did not leave a will. The case discusses the potential motivation for Wang, and uses it to study succession planning for family... View Details
Keywords: Family Business; Governance Controls; Management Succession; Family Ownership; Planning; Motivation and Incentives; Chemical Industry; Taiwan
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  • January 1985 (Revised February 1990)
  • Case

Employee Assistance at United Industries Plastics Division

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  • December 1985
  • Supplement

H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials

By: John A. Quelch
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  • November 1984 (Revised December 1985)
  • Background Note

Note on the Ethylene and Commodity Plastics Industries

By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Keywords: Chemical Industry
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  • Article

Mechanisms and Significance of Spike-timing Dependent Plasticity

By: Uma R. Karmarkar, Mark T. Najarian and Dean V. Buonomano
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  • Article

Experience Dependent Plasticity in Adult Visual Cortex

By: Uma R. Karmarkar and Yang Dan
Keywords: Health
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  • October 1991 (Revised June 1992)
  • Case

Nigel Andrews and General Electric Plastics (A)

Describes some critical challenges involved in creating employee empowerment. In the context of General Electric's efforts to debureaucratise the company, employees were encouraged to become more "self-confident". This effort, called "Workout," was introduced all over... View Details
Keywords: Organizational Change and Adaptation; Change Management; Organizational Culture; Employees; Manufacturing Industry; United States
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