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- May 16, 2016
- Article
Food class="highlight">Safety class="highlight">Economics: The class="highlight">Cost of a class="highlight">Sick class="highlight">Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords:
Food Safety;
Organic Food;
Supply Chain Management;
Globalization Of Food Business;
Mérieux NutriSciences: Marketing Food Safety Testing;
Food Safety Modernization Act 2011;
Plant-Based Agribusiness;
Transition;
Economic Systems;
Food;
Health;
Supply and Industry;
Logistics;
Practice;
Problems and Challenges;
Quality;
Safety;
Business Strategy;
Corporate Strategy;
Customization and Personalization;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Mexico;
North America;
United States;
Canada
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).