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  • March 2020
  • Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
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  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

authors provide numerous examples of health care organizations that are taking these steps—and seeing impressive results. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53460 forthcoming JAMA Cardiology The Central and... View Details
Keywords: Carmen Nobel
  • Article

Healthy Buildings in 2070

By: John D. Macomber and Joseph G. Allen
Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details
Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being
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  • Article

The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions

Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
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  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway’s The Sun Also Rises used to... View Details
Keywords: by Kristen Senz; Technology
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

that day hold lessons, some of them for business managers. Roberto's new working paper describes how. Here follows an excerpt from "Lessons From Everest: The Interaction of Cognitive Bias, Psychological Safety, and System... View Details
Keywords: by Michael A. Roberto
  • 13 Apr 2016
  • Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

perspectives from founders, CEOs and numerous executives, board members, partners, customers, analysts, and the tech and financial press. Two of the firms became cognitive referents for online investing... View Details
Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

the past few years, or the fantasy that the market for derivatives could somehow regulate itself—the consequences of all we are dealing with this very day. Denial is not merely being wrong. Everybody makes mistakes. Denial is falling into a View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 20 Dec 2011
  • First Look

First Look: December 20

  PublicationsUnconscious Thought Works Bottom-up and Conscious Thought Works Top-down When Forming an Impression Authors:Maarten W. Bos and Ap Dijksterhuis Publication:Social Cognition 29, no. 6 (2011) Abstract We tested and found... View Details
Keywords: Carmen Nobel
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

benefit. The area of decision bias has grown as an important lens of analysis in many areas of business, from finance to marketing to negotiations. We also believe that cognitive biases explain why we allow predictable surprises to occur.... View Details
Keywords: by Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

Piskorski Abstract This paper proposes a straightforward way of differentiating between central network positions that confer power and those that confer status. I argue that actors achieve high status by receiving numerous exchanges from... View Details
Keywords: Martha Lagace
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

to cognitive and emotional internal dynamics that inhibited organizational learning. We call this dynamic the advocacy trap. By suggesting a downside to legitimacy building and identifying a novel barrier to organizational learning—rooted... View Details
Keywords: Carmen Nobel
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

expropriation processes, or financial crisis. Silverthorne: Who should be reading these interviews? What will they learn? Khanna: Academics for sure, for their research. Several have started mining the extensive transcripts as data, for example. Educators and teachers,... View Details
Keywords: by Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

enjoys a positive VoC under general conditions. We conduct numerical simulations to study the magnitude of the VoC and find that it can be substantial—in our simulations, retailers that switched from a fixed to a sequential assortment... View Details
Keywords: Dina Gerdeman
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207069 ThedaCare: System Strategy Harvard Business School Case 708-424 Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of View Details
Keywords: Martha Lagace
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

Sigman Abstract—We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biological markers of stress and behavioral indices of View Details
Keywords: Sean Silverthorne
  • 27 Mar 2012
  • First Look

First Look: March 27

that the greater uncertainty under cap-and-trade will erode value. We also show that improvements to the emissions intensity of the "dirty" type can increase the emissions intensity of the firm's optimal capacity portfolio. Through a View Details
Keywords: Carmen Nobel
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

under-invest in the new technology. The second suggests that incumbent firms develop organizational capabilities and cognitive frames that make them slow to "see" new opportunities and that make it difficult to respond... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

and present themselves as more virtuous and ethical (Studies 1, 2, 3). We show this mechanism is exclusive for ethical dissonance and is not triggered by salience of ethicality (Study 4), general sense of personal failure, or ethically neutral View Details
Keywords: Carmen Nobel
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

strong theoretical performance guarantees as well as promising numerical performance results when compared to other algorithms developed for similar settings. Moreover, we show how our algorithms can be extended for use in general... View Details
Keywords: Sean Silverthorne

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