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  • March 2020
  • Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
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  • 11 Feb 2014
  • News

Thank You For Not Selling: Historian Nancy Koehn On CVS' Tobacco Ban

  • 23 Mar 2012
  • HBS Seminar

Dan Kahan, Professor of Law and Professor of Psychology at Yale Law School

    Malcolm P. Baker

    Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

    His research is in the... View Details

    Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation
    • 14 Nov 2017
    • First Look

    New Research and Ideas: November 14, 2017

    authors provide numerous examples of health care organizations that are taking these steps—and seeing impressive results. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53460 forthcoming JAMA Cardiology The Central and... View Details
    Keywords: Carmen Nobel

      Deepak Malhotra

      Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details

        Dorothy A. Leonard

        Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

        Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

          Gerald Zaltman

          *Joined Harvard Faculty: 1991
          Prior Faculty Appointments: Northwestern University, 1968-75;
          University of Pittsburgh, 1975-91

          *Doctoral Degree in Sociology Received from: The John Hopkins University;
          MBA Degree Received from: The University of... View Details

          Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
          • Article

          Healthy Buildings in 2070

          By: John D. Macomber and Joseph G. Allen
          Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details
          Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being
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            Michael A. Wheeler

            Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

            Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
            • Web

            Curriculum - MBA

            addressing such topics as consciousness, selfhood, and free will; human-computer interaction (including AI and deep learning); brain-computer interfaces; the use of neuroscience in the courts; and cognitive enhancement. The course covers... View Details
            • Article

            The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions

            Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
            Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
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            • 26 Apr 2023
            • In Practice

            Is AI Coming for Your Job?

            cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway’s The Sun Also Rises used to... View Details
            Keywords: by Kristen Senz; Technology
            • Web

            Students on the Job Market - Doctoral

            complexity measures predict choice errors, choice inconsistency, and cognitive uncertainty in binary choice data across all three domains. Second, we document that manipulations of comparison complexity can reverse classic behavioral... View Details
            • 26 Aug 2002
            • Research & Ideas

            High-Stakes Decision Making: The Lessons of Mount Everest

            that day hold lessons, some of them for business managers. Roberto's new working paper describes how. Here follows an excerpt from "Lessons From Everest: The Interaction of Cognitive Bias, Psychological Safety, and System... View Details
            Keywords: by Michael A. Roberto
            • Web

            Japan - Global

            Fremont Assembly plant, and Toyota agreed to manage it. The plant had a tumultuous history, with numerous wildcat strikes and constant bickering between GM management and the United Autoworkers. The quality of vehicles produced there was... View Details
            • 13 Apr 2016
            • Research & Ideas

            Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

            perspectives from founders, CEOs and numerous executives, board members, partners, customers, analysts, and the tech and financial press. Two of the firms became cognitive referents for online investing... View Details
            Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
            • Blog

            Is AI Coming for Your Job?

            cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway's The Sun Also Rises used to... View Details
            • Web

            2016 Symposium - Race, Gender & Equity

            granted by the American Association of Hispanics in Higher Education. Anna Holmes Anna Holmes has written and edited for numerous publications, including the New York Times, the Washington Post, Newsweek, and The New Yorker online. The... View Details
            • 29 Mar 2010
            • Research & Ideas

            Ruthlessly Realistic: How CEOs Must Overcome Denial

            the past few years, or the fantasy that the market for derivatives could somehow regulate itself—the consequences of all we are dealing with this very day. Denial is not merely being wrong. Everybody makes mistakes. Denial is falling into a View Details
            Keywords: by Martha Lagace; Auto; Retail; Technology