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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow...
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- 23 Jan 2024
- News
A Wide Net
businesses that I believe have no meaningful path to escape velocity—to outgrow an addiction to capital and become self-financing. But we’re certainly seeing far more sobriety, both on the founder side and the investor side,” he says. That’s the path to winning in an...
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April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Mar 2024
- News
Case Study: Testing the Waters
is exploring options for innovation in an expansive but increasingly competitive market: Cure’s biggest competitor, Liquid I.V., was acquired by Unilever in 2020 and is reportedly closing in on $1 billion in net sales. The most...
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- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram...
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- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
held at the California Club in Los Angeles, will feature a cocktail hour, formal dinner and dancing, and a silent auction. All net proceeds are benefitting the fund, which sends local MBA students and nonprofit leaders to HBS. HBSASC...
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Margie Kelley
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting...
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- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)...
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- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is...
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- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts...
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- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to...
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Margie Kelley
- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
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Garry Emmons
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
unposted openings, discussing salaries, and how getting recognition for accomplishments can lead to promotions and pay increases. The book’s case studies and expert contributions provide many examples and recommendations to manage stress...
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- 01 Mar 2006
- News
The Producers
“lottery tickets,” as one alum puts it. (A producer working for one of the big studios has a more stable existence, receiving an up-front fee and offer of net profits, although these are rarely realized.) Diane Nabatoff (MBA 1982) has her...
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- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get...
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- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
Thanks to the combined energy of over six hundred enthusiastic alumni, a dozen insightful HBS faculty members, and a score of respected experts, the 1997 Harvard Business School Global Alumni Conference, "Greater China: Myths, Realities,...
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Alejandro Reyes
- 01 Dec 2000
- News
Latin America's Decade
intellectual agility one develops at HBS is very helpful in this part of the world." Observes HBS associate professor Robert E. Kennedy, who is conducting research on high-tech clusters in emerging markets, "Some of the institutions needed to View Details