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  • February 2013 (Revised March 2015)
  • Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Plastics; Injection Molding; Toys; LEGO; LEGO Group; Tools; Additive Manufacturing; 3D Manufacturing; Toolmaking; Patenting; Spillovers; Knowledge Spillovers; Change; Trends; Engineering; Machinery and Machining; Intellectual Property; Patents; Operations; Production; Strategy; Corporate Strategy; Technology Adoption; Consumer Products Industry; Manufacturing Industry; Technology Industry; Europe; Denmark
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  • January 2014 (Revised March 2014)
  • Teaching Note

The LEGO Group: Envisioning Risks in Asia (A) and (B)

By: Anette Mikes
Keywords: Enterprise Risk Management; LEGO; LEGO Group; Scenario Planning; Risk Management
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  • November 2012 (Revised January 2014)
  • Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details
Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia
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  • 18 Mar 2013
  • HBS Case

HBS Cases: LEGO

Disney, the team started churning out new products and ideas to leverage the brand's untapped value. A line of LEGO-branded children's wear was created and a division of the LEGO Group was charged with... View Details
Keywords: by Maggie Starvish; Entertainment & Recreation
  • June 2013 (Revised February 2016)
  • Teaching Note

The LEGO Group: Publish or Protect?

By: Willy Shih
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Intellectual Property Management; Spillovers; Intellectual Property; Patents; Knowledge Dissemination; Manufacturing Industry; Europe
Related
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • December 2013 (Revised March 2014)
  • Supplement

The LEGO Group: Envisioning Risks in Asia (B)

By: Anette Mikes and Amram Migdal
This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details
Keywords: Risk Management; Global Strategy; Planning; Retail Industry; Asia
Related
  • July 2005 (Revised October 2006)
  • Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
Related
  • 28 Aug 2012
  • First Look

First Look: August 28

arrangements, the Stereotype Content Model (SCM) argues that ambivalence―perceiving many groups as either warm or competent, but not both―may help maintain socio-economic disparities. The association between stereotype ambivalence and... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details
Keywords: by Danielle Kost
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

disclosure of problem information to a large group of outside solvers is an effective means of solving scientific problems. The approach solved one-third of a sample of problems that large and well-known R&D-intensive firms had been... View Details
Keywords: Martha Lagace
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

contemplated lies within the jurisdiction of the group or whether it might conflict with the policy of some higher echelon.” “To lower morale and with it, production, be pleasant to inefficient workers; give them undeserved promotions.... View Details
Keywords: by Dina Gerdeman
  • 11 Jul 2016
  • HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

seen in an executive program at Harvard get a standing ovation,” Austin says, adding that some listeners were driven to tears. “It was quite an experience.” CIOs were excited by how the concept fits together, matching employers in need of talent with a View Details
Keywords: by Roberta Holland; Technology
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

found in a group of people previously thought to have a crippling condition: autism spectrum disorder (ASD). In a new case coauthored by Austin, "Specialisterne: Sense & Details," an innovative consultancy in Denmark has... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 15 Jan 2013
  • First Look

First Look: January 15

HamelHarvard Business School Case 113-054 On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional View Details
Keywords: Sean Silverthorne
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

the Organizational Behavior unit at Harvard Business School, who spent five years as a management consultant at the Boston Consulting Group (BCG) before joining the HBS faculty. “And so we have this sort of binge diet kind of process of... View Details
Keywords: by Carmen Nobel
  • 23 Apr 2013
  • First Look

First Look: April 23

hope of creating a company that could command the high valuations seen recently by a number of social networking concerns. Purchase this case: http://hbr.org/search/813147-PDF-ENG Harvard Business School Case 613-079 The LEGO Group:... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2013
  • First Look

First Look: April 9

offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar budget to cover all care provided to a specific patient population, as well as incentive payments for quality. The AQC was piloted in 2009 by a handful of provider organizations,... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

"The LEGO Group: Stepping Up in Asia" (HBS No. 113-054), and discusses the aftermath of the scenario planning session in which LEGO managers contemplated the risks of their new Asian strategy. The... View Details
Keywords: Sean Silverthorne

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