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- February 2013 (Revised March 2015)
- Case
The LEGO Group: Publish or Protect?
By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
Keywords: Plastics; Injection Molding; Toys; LEGO; LEGO Group; Tools; Additive Manufacturing; 3D Manufacturing; Toolmaking; Patenting; Spillovers; Knowledge Spillovers; Change; Trends; Engineering; Machinery and Machining; Intellectual Property; Patents; Operations; Production; Strategy; Corporate Strategy; Technology Adoption; Consumer Products Industry; Manufacturing Industry; Technology Industry; Europe; Denmark
Shih, Willy C., and Sen Chai. "The LEGO Group: Publish or Protect?" Harvard Business School Case 613-079, February 2013. (Revised March 2015.)
- January 2014 (Revised March 2014)
- Teaching Note
The LEGO Group: Envisioning Risks in Asia (A) and (B)
By: Anette Mikes
- November 2012 (Revised January 2014)
- Case
The LEGO Group: Envisioning Risks in Asia (A)
By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details
Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia
Mikes, Anette, and Dominique Hamel. "The LEGO Group: Envisioning Risks in Asia (A)." Harvard Business School Case 113-054, November 2012. (Revised January 2014.)
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
Disney, the team started churning out new products and ideas to leverage the brand's untapped value. A line of LEGO-branded children's wear was created and a division of the LEGO Group was charged with... View Details
- June 2013 (Revised February 2016)
- Teaching Note
The LEGO Group: Publish or Protect?
By: Willy Shih
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
- December 2013 (Revised March 2014)
- Supplement
The LEGO Group: Envisioning Risks in Asia (B)
By: Anette Mikes and Amram Migdal
This brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played... View Details
Mikes, Anette, and Amram Migdal. "The LEGO Group: Envisioning Risks in Asia (B)." Harvard Business School Supplement 114-048, December 2013. (Revised March 2014.)
- 28 May 2013
- News
Can LEGO Snap Together a Future in Asia?
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to... View Details
- July 2005 (Revised October 2006)
- Case
Global Fun: The Internationalization of Theme Parks
By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
- 28 Aug 2012
- First Look
First Look: August 28
arrangements, the Stereotype Content Model (SCM) argues that ambivalence―perceiving many groups as either warm or competent, but not both―may help maintain socio-economic disparities. The association between stereotype ambivalence and... View Details
Keywords: Sean Silverthorne
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details
Keywords: by Danielle Kost
- 07 Mar 2023
- Blog Post
Deconstructing LEGO’s Decarbonization
Immersive Field Course, our group had researched the opportunities and challenges facing the renowned LEGO Group. Known for their innovative and sustainable approach to making their iconic plastic bricks,... View Details
- Web
Skydeck - Alumni
on a Losing Team Scott O’Neil (MBA 1998) , CEO of the group that owns the NBA’s Philadelphia 76ers and several other sports properties, on why his office thrives even in the face of losing The Best Business Advice I’ve Ever Received HBS... View Details
- 30 Jan 2007
- First Look
First Look: January 30, 2007
disclosure of problem information to a large group of outside solvers is an effective means of solving scientific problems. The approach solved one-third of a sample of problems that large and well-known R&D-intensive firms had been... View Details
Keywords: Martha Lagace
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
contemplated lies within the jurisdiction of the group or whether it might conflict with the policy of some higher echelon.” “To lower morale and with it, production, be pleasant to inefficient workers; give them undeserved promotions.... View Details
Keywords: by Dina Gerdeman
- 11 Jul 2016
- HBS Case
Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities
seen in an executive program at Harvard get a standing ovation,” Austin says, adding that some listeners were driven to tears. “It was quite an experience.” CIOs were excited by how the concept fits together, matching employers in need of talent with a View Details
- Web
2024 Reunion Presentations - Alumni
Info As Netflix Film Chairman, Dan Lin (MBA 1999) oversees movie production at the world’s largest streaming service at 270 million subscribers and counting. With a solid grip on financials and a track record of hits like The LEGO Movie ,... View Details
- 01 Mar 2004
- News
Toy Story
Americas. Among the top players in the U.S. toy market, LEGO stands out because it is a privately held company that has been owned by the same Danish family since it was founded in 1932. Unlike most in this highly competitive View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas.... View Details
- 09 Apr 2013
- First Look
First Look: April 9
offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar budget to cover all care provided to a specific patient population, as well as incentive payments for quality. The AQC was piloted in 2009 by a handful of provider organizations,... View Details
Keywords: Sean Silverthorne