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- News (118)
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Kraft Accelerator
The Harvard Business School Kraft Precision Medicine Accelerator convenes best-in-class
leaders from the business, medical, scientific, and technological communities to identify
and solve challenges slowing the advancement of precision medicine,... View Details
- January 1989 (Revised February 1989)
- Case
Kraft Foodservice
By: John A. Quelch
Quelch, John A. "Kraft Foodservice." Harvard Business School Case 589-041, January 1989. (Revised February 1989.)
- March 1991 (Revised May 1995)
- Case
Kraft General Foods: The Merger (A)
By: David J. Collis
Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details
Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry
Collis, David J. "Kraft General Foods: The Merger (A)." Harvard Business School Case 391-139, March 1991. (Revised May 1995.)
- April 2019 (Revised October 2020)
- Case
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
- April 1995 (Revised May 1995)
- Case
Kraft General Foods: The Merger (B)
By: David J. Collis and Elizabeth Wynne Johnson
Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details
Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry
Collis, David J., and Elizabeth Wynne Johnson. "Kraft General Foods: The Merger (B)." Harvard Business School Case 795-153, April 1995. (Revised May 1995.)
- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
- November 1994
- Case
Kraft General Foods - Risk Management Philosophy
By: Ray A. Goldberg
Goldberg, Ray A. "Kraft General Foods - Risk Management Philosophy." Harvard Business School Case 595-046, November 1994.
- May 2017
- Supplement
Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (B)
By: William W. George and Amram Migdal
This (B) case describes the aftermath of Unilever’s February 2017 rejection of Kraft Heinz Company’s (KHC)/3G Capital’s (3G) unsolicited $143 billion takeover offer. In an effort to defend itself against future attempts by KHC/3G or other suitors, Unilever announced on... View Details
George, William W., and Amram Migdal. "Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (B)." Harvard Business School Supplement 317-128, May 2017.
- May 2017 (Revised February 2024)
- Case
Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)
By: William W. George and Amram Migdal
This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details
George, William W., and Amram Migdal. "Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)." Harvard Business School Case 317-127, May 2017. (Revised February 2024.)
- June 1991 (Revised June 1995)
- Teaching Note
Kraft General Foods: The Merger (A) and (B), Teaching Note
By: David J. Collis
Teaching Note for (9-391-139) and (9-795-153). View Details
Keywords: Food and Beverage Industry
- March 2021
- Teaching Note
Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger
By: Paul M. Healy
- July 2020 (Revised May 2022)
- Case
Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger
By: Paul Healy and Marshal Herrmann
Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised May 2022.)
- Fall 2022
- Book Review
Book review of 'Havoc and Reform: Workplace Disasters in Modern America,' by James P. Kraft
By: Melanie Sheehan
- 2002
- Book
Efficient Customer Relationship Management: How Procter & Gamble, Kraft Foods and Henkel Manage Their Customer Relationships
By: Tom Gawlik, Joachim Kellner and Dirk Seifert
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
Robert and Myra Kraft Family Foundation, the Kraft Precision Medicine Accelerator is a partnership between the foundation, Harvard Business School, and the Broad Institute of MIT and Harvard. The alliance is... View Details
- June 2023
- Case
Royal Golden Eagle: Pursuing Cross-border Expansion with Bold Ambition
By: Kristin E. Fabbe, Dante Roscini, Adina Wong and Dawn H. Lau
About how Singapore-based natural resources firm Royal Golden Eagle, starting with a palm oil business in Indonesia, eventually expanded into a global conglomerate that also included the kraft pulp and paper, viscose, and natural gas industries. View Details
Keywords: Singapore; Indonesia; China; Canada; Cross Border; International Trade; Commodities; Expansion; Globalized Firms and Management; Business Conglomerates; Pulp and Paper Industry; Energy Industry; Forest Products Industry; Singapore; Indonesia; China; Canada
Fabbe, Kristin E., Dante Roscini, Adina Wong, and Dawn H. Lau. "Royal Golden Eagle: Pursuing Cross-border Expansion with Bold Ambition." Harvard Business School Case 723-022, June 2023.
- August 2005 (Revised October 2005)
- Case
Bill Belichick and the New England Patriots (A)
By: John R. Wells and Travis Haglock
What happens when an MBA buys a football team and hires a bunch of MBAs and a coach with an economics degree to run it? In this case, a historic three Super Bowls in five years. The end run Bob Kraft (HBS '65) used to acquire the New England Patriots. Why Kraft ignored... View Details
Keywords: Strategy; Management Style; Motivation and Incentives; Leading Change; Management Practices and Processes; Leadership Style; Sports; Management Teams; Sports Industry; United States
Wells, John R., and Travis Haglock. "Bill Belichick and the New England Patriots (A)." Harvard Business School Case 706-413, August 2005. (Revised October 2005.)
- 28 Feb 2019
- Cold Call Podcast