Interactive Physical Simulation - Publications - Faculty & Research - Harvard Business School

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2021
Article

ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation

By: Chuang Gan, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott and Daniel L.K. Yamins

We introduce ThreeDWorld (TDW), a platform for interactive multi-modal physical simulation. TDW enables simulation of high-fidelity sensory data and physical interactions between mobile agents and objects in rich 3D environments. Unique properties include: real-time... View Details

Keywords: Artificial Intelligence; Platform; Interactive Physical Simulation; Virtual Environment; Multi-modal; AI and Machine Learning

1997
Simulation

Managing Customers For Profits - Interactive CD-ROM Simulation

By: N. Narayandas and Steve Peterson

Keywords: Customer Relationship Management; Profit

December 2020
Article

Taking Innovation to the Streets: Micro-geography, Physical Structure and Innovation

By: Maria P. Roche

In this paper, we analyze how the physical layout of cities affects innovation by influencing the organization of knowledge exchange. We exploit a novel data set covering all Census Block Groups in the contiguous United States with information on innovation outcomes,... View Details

Keywords: Microgeography; Innovation; Street Infrastructure; Knowledge Exchange; Interactions; Geography; City; Innovation and Invention; Knowledge Sharing

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Article

Statistical Physics of Human Cooperation

By: Matjaž Perc, Jillian J. Jordan, David G. Rand, Zhen Wang, Stefano Boccaletti and Attila Szolnoki

Extensive cooperation among unrelated individuals is unique to humans, who often sacrifice personal benefits for the common good and work together to achieve what they are unable to execute alone. The evolutionary success of our species is indeed due, to a large... View Details

Keywords: Human Cooperation; Evolutionary Game Theory; Public Goods; Reward; Punishment; Tolerance; Self-organization; Pattern Formation; Cooperation; Behavior; Game Theory

December 1999
Article

The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

By: Youngme Moon

Keywords: Information Technology; Communication

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Article

Design Physical and Digital Spaces to Foster Inclusion

By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips

Often, strategies around making organizations more anti-racist focus on changing hearts and minds. Sometimes this isn’t enough, however, and can result in backlash or increased self-segregation among white employees. In these situations, leaders should consider using... View Details

Keywords: Anti-racism; Inclusion; Work Environment; Organizational Culture; Diversity; Change Management

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January 2005 (Revised December 2006)
Background Note

Midway's Entry into Milwaukee: An Interactive Game

By: Dennis A. Yao

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market... View Details

Keywords: Competitive Strategy; Wisconsin

Forthcoming
Article

Imagining the Future: Memory, Simulation and Beliefs

By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer

How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details

Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking

02 Oct 2020
News

Computer Simulations Are Better — and More Affordable — than Ever

Forthcoming
Article

Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

By: Maria P. Roche, Alexander Oettl and Christian Catalini

We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details

Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location

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Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details

Winter 2021
Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé

Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical... View Details

Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Banks and Banking

2020
Article

Making Economics More Useful: How Technological Eclecticism Could Help

By: Amar Bhidé

Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical utility... View Details

Keywords: Economic Methodology; Simulations; Banking; Regulation; Judgment; Economics; Policy

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May 2016
Article

Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact

By: Shirli Kopelman, Ashley E. Hardin, Christopher G. Myers and Leigh Plunkett Tost

This study examined whether the cultures of low- and high-power negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in... View Details

Keywords: Global Collaboration; Negotiations; Culture; Negotiation Process; Negotiation Participants; Cross-Cultural and Cross-Border Issues; Hong Kong; Germany; Israel; United States

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December 2010
Article

Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets

By: Eric L. Chen, Riitta Katila, Rory McDonald and Kathleen M. Eisenhardt

Prior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth... View Details

Keywords: Balance and Stability; Competitive Advantage; Supply and Industry

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October 14, 2019
Article

The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions

By: Ethan Bernstein and Ben Waber

It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and... View Details

Keywords: Buildings and Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design

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June 2024
Article

Rationalizing Outcomes: Interdependent Learning in Competitive Markets

By: Anoop R. Menon and Dennis Yao

In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details

Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition

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05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

processing. They examined each home’s sale price, number of days on the market, and initial price. Then, they screened for 3D virtual tours, which combine images and interactive features to simulate the... View Details

Keywords: by Rachel Layne; Real Estate

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

Shunyuan Zhang

Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details

Keywords: e-commerce industry; high technology; retailing

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