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All HBS Web
(12,391)
- Faculty Publications (5,234)
Show Results For
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All HBS Web
(12,391)
- Faculty Publications (5,234)
- Research Summary
Overview
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Overview
- 2016
- Working Paper
Patent Publication and the Market for Ideas
- Research Summary
Performance Management Systems in Healthcare
- Research Summary
Personal Data in Marketing
- Research Summary
Public Policy and Markets
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Ruling the Waves: Business and Politics along the Technological Frontier
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Securities Industry
- Teaching Interest
Senior Executive Leadership Program –Middle East (SELPME)
Professor Tarun Khanna has been the faculty chair of the Senior Executive Leadership Program –Middle East (SELPME) since its launch in 2017. SELPME focuses on strategy, leadership, and innovation, in a global context. Each year this rigorous seven-week alumni-status... View Details
- Teaching Interest
Social Entrepreneurship and Innovation
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details