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- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,...
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Keywords:
Snack Food;
Snack;
Global Snacking;
Packaged Food;
Consumer Packaged;
Kraft Foods;
Kraft;
Agribusiness;
Change;
Change Management;
Corporate Strategy;
Transformation;
Geography;
Geographic Scope;
Global Strategy;
Leadership;
Leadership Style;
Leading Change;
Management;
Business or Company Management;
Growth and Development Strategy;
Management Style;
Marketing;
Brands and Branding;
Demand and Consumers;
Consumer Behavior;
Organizational Change and Adaptation;
Planning;
Strategic Planning;
Strategy;
Food and Beverage Industry;
Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
kids with delicious snacks just like our mothers, and Turkish businesses rely on the same strategic principles that my classmates and I are learning at HBS. 3. International cases expose you to global...
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- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ View Details
- July–August 2018
- Article
From Niche to Mainstream (HBR Case Study)
By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented.
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Keywords:
New Product Marketing;
Retail Trade;
Private Label;
International Expansion;
Cultural Branding;
Consumer Packaged Goods (CPG);
Product Marketing;
Expansion;
Global Range;
Brands and Branding;
Strategy;
Food and Beverage Industry;
Retail Industry
Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018).
- February 2017 (Revised April 2018)
- Case
Kameda Seika: Cracking the U.S. Market
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to...
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Keywords:
Marketing Strategy;
Growth and Development Strategy;
Adaptation;
Performance Improvement;
Food and Beverage Industry;
Manufacturing Industry;
Japan;
United States
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.)
- Web
Hiring Organizations
Group Anduril Industries AngelList Anheuser-Busch InBev Anine Bing Anise Health Anomaly Capital Management Anthos Capital Antin Infrastructure Partners Apax Digital Apax Partners Apollo Global Management Inc. Apollo.io Apple Inc. Applied...
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- Web
Technology & Operations Management - Faculty & Research
Long Haul?" Harvard Business School Case 625-019, September 2024. Creating an AI-First Snack Company Exercise Data Supplement By: Iavor I Bojinov September 2024 | Supplement | Faculty Research Citation Purchase Related Bojinov, Iavor I....
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- Web
Named Fellowship Funds - Alumni
managing director at The Carlyle Group, Attwood has directed the firm's private equity investments in the telecommunications and media industries globally since 2000. He presently serves on the boards of numerous organizations, including...
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- 24 Apr 2017
- Op-Ed
Op-Ed: Courage: The Defining Characteristic of Great Leaders
decisions to build great global companies. If businesses are managed without courageous leadership, then R&D programs, product pipelines, investments in emerging markets, and employees’ commitment to the company’s mission all wither....
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- 14 Feb 2012
- First Look
First Look: February 14
Quality Demons Author:Regina E. Herzlinger Publication:." In Accountability and Responsibility in Health Care: Issues in Addressing an Emerging Global Challenge. Vol. 1, edited by Bruce Rosen, Avi Israeli, and Stephen Shortell....
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Keywords:
Carmen Nobel
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of...
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- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
As chairman and CEO of the leading vaccine producer in the world, pharmaceutical giant Merck & Co., Ken Frazier has one of the highest-profile positions in global business. But Frazier, who is leading one of the firms on a charge to...
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- 26 Mar 2013
- First Look
First Look: March 26
managers' self-interest and, expanding on Friedman, managers' ethical duty. We provide a framework for future research to explore and develop these arguments. Download the paper: http://ssrn.com/abstract=2231526 Entrepreneurs, Firms and View Details
Keywords:
Sean Silverthorne
- 01 Aug 1998
- News
High Honors
she increased Nabisco Biscuit's profits by more than 50 percent. Astutely observing the public's growing concern about nutrition and health, she then led the 1992 launch of SnackWell's line of cookies and crackers, which pioneered low-fat View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business leaders and former heads of state I successfully completed one consulting engagement with an egg manufacturer in Tanzania during my FIELD Global Immersion As I look back, some of the most meaningful lessons this year came from...
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- 01 Mar 2004
- News
Kilimanjaro
cameras, and snacks (chocolate, in several cases). The temperature was mild, and the air was humid. Tired at the end of the day, they relaxed and ate dinner, getting to know each other. The summit, conversely, began several days later at...
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- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry in 2017. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518064 Harvard Business School...
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Keywords:
Sean Silverthorne
- 15 Jun 2021
- News
In My Humble Opinion: Building Blocks
served as CEO of AEW’s Curzon Global Partners before starting Tristan Capital Management in 2009, a real estate investment firm with eight offices across Europe and more than 12 billion in assets under management, where Lewis is now...
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- 09 May 2017
- First Look
New Research and Ideas, May 9
Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product...
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Keywords:
Sean Silverthorne