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  • All HBS Web  (57)
    • News  (24)
    • Research  (18)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (57)
    • News  (24)
    • Research  (18)
  • Faculty Publications  (3)
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  • 2017
  • Working Paper

Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?

By: Priya Raghubir and Shelle Santana
This research examines the malleability of a specific form of “monopoly” money (viz., Raghubir and Srivastava 2008), gift cards, and shows that the manner in which one purchases a gift card affects its subjective value and subsequent use. Study 1 shows that... View Details
Keywords: Subjective Value Of Money; Economic Psychology; Behavioral Economics; Gift Cards; Money; Value; Perception
Citation
Related
Raghubir, Priya, and Shelle Santana. "Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?" Working Paper, September 2017.
  • August 2023 (Revised January 2025)
  • Case

The Gift Card Swap

By: David G. Fubini, William Fubini, Patrick Sanguineti and Amy Chambers
In this short vignette on ethics in consulting, Brenda Thompson, a new Associate at a prestigious consulting firm, learns that a fellow Associate is using the firm's meal expense benefits to pocket the difference between the maximum daily allowance and his actual... View Details
Keywords: Ethics; Decisions; Consulting Industry
Citation
Educators
Purchase
Related
Fubini, David G., William Fubini, Patrick Sanguineti, and Amy Chambers. "The Gift Card Swap." Harvard Business School Case 424-010, August 2023. (Revised January 2025.)
  • February 2019
  • Article

Pettiness in Social Exchange

By: Tami Kim, Ting Zhang and Michael I. Norton
We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across different types of... View Details
Keywords: Relationships; Personal Characteristics; Perception; Societal Protocols
Citation
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Related
Kim, Tami, Ting Zhang, and Michael I. Norton. "Pettiness in Social Exchange." Journal of Experimental Psychology: General 148, no. 2 (February 2019): 361–373.
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

gift cards for pulling off impressive projects, or even just by saying “thank you” for a job well done. “Cash matters in people’s lives, but it’s not all that matters,” says Whillans, who researches what... View Details
Keywords: by Dina Gerdeman
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has... View Details
Keywords: by Michael Blanding; Consulting
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent... View Details
Keywords: by Rachel Layne
  • 08 Apr 2013
  • Research & Ideas

How to Demotivate Your Best Employees

a 6 to 8 percent productivity decrease The plant's attendance award program began in March 2011 and continued for nine months. Employees with perfect attendance for a month, including no unexcused absences or tardy shift arrivals, were entered into a drawing to win a... View Details
Keywords: by Dina Gerdeman; Service
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

and your fiancé struggling to write thank-you cards for all those wedding shower gifts? Try batching the unwritten cards into sets of eight. Rather than feeling overwhelmed by the prospect of writing one... View Details
Keywords: by Carmen Nobel
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

and they’re watching you choose not to do it. Inclusion is an urgent goal, and it is so achievable. I don’t mean that it’s easy. It’s complicated. It’s messy. But if you fold your cards after one attempt, you’re never going to get there.... View Details
Keywords: by Jen McFarland Flint
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

(Form 8888 allows refund recipients to send refunds to up to three destinations, a policy initiative partly spurred by my and D2D's work.) Third, the concept of gifting savings and buying savings is very exciting. I've developed some... View Details
Keywords: by Martha Lagace; Financial Services
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

says. "If they know people are going to a certain restaurant every week or using a certain product at home regularly, they could find ways to promote repeated purchases by sending coupons, subscription plans, or even gift View Details
Keywords: by Dina Gerdeman
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

Luca, whose past research has focused on platform design. For example, Luca and his colleagues reached out to online rating app Yelp several weeks ago to explore ways the company might help small businesses dealing with the crisis. Among other initiatives, he pointed... View Details
Keywords: by Kristen Senz; Financial Services
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

interpretation by providing evidence against alternative mechanisms, such as income effects, human capital accumulation, and trade-induced changes in inequality. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54797 View Details
Keywords: by Sean Silverthorne
  • 20 Mar 2020
  • Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

outstanding debt. Concerned consumers can help by buying gift cards from their local businesses, a small gesture that can help Main Street shops stay afloat. “That’s an excellent way to get money into these... View Details
Keywords: by Danielle Kost; Service; Food & Beverage
  • 01 Jan 2020
  • What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

recipients are not highly paid (regardless of talent), saying that “green card data show the following percentages of foreign workers at Levels I or II making below-median wages (for a given region): Amazon 91%; Facebook 91%; and Google... View Details
Keywords: by James Heskett; Technology
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

$1 million annually in cash and in-kind gifts and helping the organization to expand nationally. City Year in turn played a central role in helping Timberland develop and implement its strategy for community service and a high-engagement... View Details
Keywords: by James Austin
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

scrutinizing anyone suspicious for possible terrorist connections. Yet this executive order had nothing to do with vetting: it banned green card holders, eminent scientists, poor refugees, and even collaborators who played important roles... View Details
Keywords: by Staff
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

when the (petty) amount given is more generous (e.g., a gift card for $5.15 rather than $5), suggesting that pettiness may in some instances serve as a stronger relationship signal than actual benefits... View Details
Keywords: by Sean Silverthorne
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