Ford Fiesta - Publications - Faculty & Research - Harvard Business School

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April 2013
Teaching Note

The Ford Fiesta

By: John Deighton and Leora Kornfeld

March 2013
Supplement

The Ford Fiesta

By: John A. Deighton and Leora Kornfeld

Keywords: Ford; Chantel Lenard; Ford Fiesta

February 2011 (Revised December 2012)
Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld

Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details

Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry

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