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- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details
- December 2014
- Article
Selecting the Best? Spillover and Shadows in Elimination Tournaments
By: Jennifer Brown and Dylan B. Minor
We consider how past, current, and future competition within an elimination tournament affect the probability that the stronger player wins. We present a two-stage model that yields the following main results: (1) a shadow effect—the stronger the expected future...
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Keywords:
Elimination Tournament;
Dynamic Contest;
Contest Design;
Effort Choice;
Betting Markets;
Competitive Advantage;
Game Theory
Brown, Jennifer, and Dylan B. Minor. "Selecting the Best? Spillover and Shadows in Elimination Tournaments." Management Science 60, no. 12 (December 2014): 3087–3102.
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort....
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Keywords:
Effor;
Caregiving;
Close Relationships;
Symbolic Meaning;
Signaling;
Relationships;
Consumer Behavior;
Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
- 26 Jun 2000
- Research & Ideas
Three Countries, Three Choices in Post-Soviet Eurasia
Texas to Lithuania's West Virginia) and in economic might (second only to Russia in the region) has tried to tread—apparently with ambivalence—a middle ground between Russia and the West. As Abdelal points out, the choices of these...
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Keywords:
by Martha Lagace
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts...
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Keywords:
Sustainable Operations;
Corporate Social Responsibility;
Operational Transparency;
Corporate Social Responsibility and Impact;
Operations;
Environmental Sustainability;
Consumer Behavior;
Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- 2010
- Casebook
Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture
By: Laura Alfaro
All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early...
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Keywords:
Financial Crisis;
Capital;
International Finance;
Globalized Economies and Regions;
Policy;
Government and Politics;
Business and Government Relations
Alfaro, Laura. Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture. Singapore: World Scientific Publishing, 2010.
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use...
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Keywords:
Online News;
Television Advertising;
Attention Economics;
Cross-media Efforts;
Competition;
Internet and the Web;
Consumer Behavior;
Organizational Change and Adaptation;
Change Management;
Marketing Strategy;
Decision Choices and Conditions;
Digital Marketing;
Television Entertainment;
Media and Broadcasting Industry;
Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- February 1999 (Revised June 1999)
- Case
Hotmail
Sabeer Bhatia, cofounder and CEO of Hotmail, is making efforts to finance and grow this business, which is based on free Web-based e-mail. Describes early, successful efforts at raising several rounds of venture capital and presents choices around a next stage of...
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Keywords:
Venture Capital;
Internet;
Financing and Loans;
Problems and Challenges;
Business Startups;
Web Services Industry
Roberts, Michael J., and Shripriya Mahesh. "Hotmail." Harvard Business School Case 899-165, February 1999. (Revised June 1999.)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors....
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Keywords:
by Dina Gerdeman
- February 2024
- Case
Horizon Quantum Computing
By: Paul A. Gompers and Billy Chan
In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to...
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- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
Good ethical practices don’t just happen; everyone within a corporation has to continuously work on them. “People are not always comfortable talking about ethics,” Nelson says. “Some have been dismissing ethics as, ‘I don’t have to think about [those things].’ But...
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Keywords:
by Lane Lambert
- January 1995 (Revised March 1995)
- Case
GuateSalud
Dr. Glenn Lopez, the founder and general director of GuateSalud, faces cash flow problems and some crucial choices about how to expand his innovative health maintenance organization for agricultural workers in rural Guatemala. The case describes Lopez's six-year...
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Keywords:
Social Entrepreneurship;
Health Care and Treatment;
Government and Politics;
Conflict and Resolution;
Health Industry;
Guatemala
Dees, J. Gregory, Marc Boatright, and Jaan Elias. "GuateSalud." Harvard Business School Case 395-125, January 1995. (Revised March 1995.)
- March 2013 (Revised March 2014)
- Case
Cummins, Inc.: Building a Home Community for a Global Company
By: Joseph L. Bower and Michael Norris
In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,...
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Keywords:
Manufacturing;
Competitiveness;
Competition;
Education;
Business and Community Relations;
Manufacturing Industry;
United States
Bower, Joseph L., and Michael Norris. "Cummins, Inc.: Building a Home Community for a Global Company." Harvard Business School Case 313-024, March 2013. (Revised March 2014.)
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer "costs" while others point to...
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- June 2018
- Teaching Note
Meridian Systems (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and...
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- October 2012 (Revised October 2016)
- Case
Predilytics
By: Robert F. Higgins and Annelena Lobb
The management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from...
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Keywords:
Analytics;
Healthcare;
Medicare;
Health Care and Treatment;
Mathematical Methods;
Health Industry;
New England;
United States
Higgins, Robert F., and Annelena Lobb. "Predilytics." Harvard Business School Case 813-023, October 2012. (Revised October 2016.)
- 2017
- Other Teaching and Training Material
Organizational Behavior Reading: Leading Organizational Change
By: Ryan Raffaelli
This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a...
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Raffaelli, Ryan. "Organizational Behavior Reading: Leading Organizational Change." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8324, 2017.
- August 2002 (Revised February 2003)
- Case
Siebel Systems: Anatomy of a Sale, Part 2
By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial...
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Keywords:
Business Cycles;
Leadership;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Consumer Behavior;
Organizational Structure;
Behavior;
Competition;
Applications and Software;
Technology Industry
Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 2." Harvard Business School Case 503-022, August 2002. (Revised February 2003.)
- August 2002 (Revised January 2003)
- Case
Siebel Systems: Anatomy of a Sale, Part 1
By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial...
View Details
Keywords:
Leadership;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Consumer Behavior;
Organizational Structure;
Behavior;
Competition;
Applications and Software;
Technology Industry
Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 1." Harvard Business School Case 503-021, August 2002. (Revised January 2003.) (request a courtesy copy.)