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- October 2019 (Revised January 2020)
- Background Note
Evolution of the Drone Industry
By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details
Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States
McDonald, Rory, Andy Wu, Emilie Billaud, and Ryan Bayer. "Evolution of the Drone Industry." Harvard Business School Background Note 620-053, October 2019. (Revised January 2020.)
- November 2020 (Revised March 2023)
- Case
Zipline: The World's Largest Drone Delivery Network
By: Tarun Khanna and George Gonzalez
Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must... View Details
Keywords: Drones; Business Startups; Expansion; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry; United States; Africa
Khanna, Tarun, and George Gonzalez. "Zipline: The World's Largest Drone Delivery Network." Harvard Business School Case 721-366, November 2020. (Revised March 2023.)
- October 2018
- Case
The Drone Racing League: Building the Sport of the Future
By: Robert F. Higgins and James Barnett
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? View Details
Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Case 819-015, October 2018.
- June 2019
- Teaching Note
The Drone Racing League: Building the Sport of the Future
By: Robert F. Higgins and James Barnett
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details
- July 2023
- Teaching Note
Zipline: The World’s Largest Drone Delivery Network
By: Tarun Khanna and Felicia Belostecinic
Teaching Note for HBS Case 721-366, "Zipline: The World’s Largest Drone Delivery Network." View Details
- Web
Drone Policy | About
Drone Policy Purpose Statement HBS community members have requested information on using UAS or drones on campus. The FAA maintains strict regulations on commercial UAS flights; the purpose of this policy is... View Details
- June 2019 (Revised September 2024)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Electronics Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; Video Game Industry; Europe; France; Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
- 10 Feb 2016
- News
Drone Racing League Launches
- August 2024
- Case
Zipline: Expanding the World's Largest Autonomous Drone Delivery Network
By: Tarun Khanna and George Gonzalez
Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details
Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Rwanda; Ghana; United States
Khanna, Tarun, and George Gonzalez. "Zipline: Expanding the World's Largest Autonomous Drone Delivery Network." Harvard Business School Case 725-381, August 2024.
- July 2020 (Revised October 2020)
- Teaching Note
Parrot: Navigating the Nascent Drone Industry
By: Rory McDonald, Anibha Singh and Matt Higgins
Teaching Note for HBS Case No. 619-085 View Details
- 06 Oct 2016
- News
Drone Racing League Signs ESPN Deal
(Sports Illustrated) (Sports Illustrated) Sports Illustrated recently profiled Nicholas Horbaczewski (MBA 2008), founder of the Drone Racing League—which just signed a ten-episode deal with ESPN. Drone... View Details
- 20 Jun 2017
- News
Inside the $20 Million Plan to Take Drone Racing Mainstream
- 11 Nov 2021
- Blog Post
ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to
be—skeptical of his younger brother,” Brandon says, laughing. It’s easy to laugh: Today, the brothers are cofounders of Shield AI, a rapidly growing artificial intelligence company based in San Diego, with offices in Washington, DC, and Pittsburgh, and Shield AI’s... View Details
- 08 Nov 2023
- Blog Post
Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to
Shield AI’s unmanned Nova drones are used in war zones around the world. Brandon Tseng calls it “self-driving technology for defense.” The long-distance, 2.8-pound quadcopter drones, running on Shield AI’s Hivemind software, can navigate... View Details
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- 15 Jun 2021
- News
Zone Defense
be—skeptical of his younger brother,” Brandon says, laughing. It’s easy to laugh: Today, the brothers are cofounders of Shield AI, a rapidly growing artificial intelligence company based in San Diego, with offices in Washington, DC, and Pittsburgh, and Shield AI’s... View Details
- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- 02 Dec 2013
- News