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- All HBS Web
(24)
- News (9)
- Research (14)
- Multimedia (2)
- Faculty Publications (6)
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- October 2014 (Revised October 2015)
- Case
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
- March 2017
- Supplement
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details
Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel
Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Multimedia/Video Supplement 717-805, March 2017.
- May 2019
- Case
Mobileye Update, 2019
By: David B. Yoffie and Daniel Fisher
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
Yoffie, David B., and Daniel Fisher. "Mobileye Update, 2019." Harvard Business School Case 719-511, May 2019.
- March 2019 (Revised July 2021)
- Case
Waymo LLC
By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
Wells, John R., and Benjamin Weinstock. "Waymo LLC." Harvard Business School Case 719-477, March 2019. (Revised July 2021.)
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
Human error causes at least 90 percent of the 5.25 million accidents in the United States annually. Could driverless cars save lives? Yes, but it may take a long road to get there. “Autonomous vehicles (AVs)... View Details
- 27 Jan 2015
- First Look
First Look: January 27
Huntington Bancshares No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215024-PDF-ENG Harvard Business School Case 715-421 Mobileye: The Future of Driverless Cars Mobileye... View Details
Keywords: Sean Silverthorne
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
Spring 2018 Journal of Cold War Studies The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini By: Friedman, Jeremy Abstract—This article examines the strategy of the Iranian Tudeh Party in concert with its... View Details
Keywords: Dina Gerdeman
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
problems from (in)convenience to price to congestion, he says. “Robust computer control is at the core of a successful PRT.” The concept is well known—you have likely encountered automated, driverless people movers in cities such as... View Details
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
to respond adequately in certain situations, the researchers caution. “While there is a lot of effort currently being spent on the design of safe driverless cars, we are not yet at the point where cars can... View Details
Keywords: by Jay Fitzgerald
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
your smartphone and summon a driverless car to take you. And that leaves room for a new, disruptive financial model. Buell envisions the possibility that cars could be sold by... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
they are today.” Among the presentations: Team Lincoln pitched the idea that Ford could lead the driverless car market with the Lincoln brand, marketing the backseat of an automobile as a warm, luxurious... View Details
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
Artificial intelligence, machine learning, and big data will transform financial services and small-business lending long before they impact driverless cars, predicts Harvard Business School Senior Fellow Karen G. Mills. “As we speak,... View Details