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All HBS Web
(392)
- News (188)
- Research (137)
- Multimedia (3)
- Faculty Publications (72)
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- November 2004
- Case
Innocent Drinks
By: William A. Sahlman and Dan Heath
The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.
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Keywords:
Growth Management;
Expansion;
Business Growth and Maturation;
Industry Growth;
Corporate Entrepreneurship;
Corporate Finance;
Brands and Branding;
Food and Beverage Industry;
United Kingdom;
Europe
Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
- May 2006 (Revised February 2007)
- Background Note
Innocent Drinks (TN)
By: Michael J. Roberts and William A. Sahlman
Teaching Note to (805-031).
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Keywords:
Food and Beverage Industry
Roberts, Michael J., and William A. Sahlman. "Innocent Drinks (TN)." Harvard Business School Background Note 806-196, May 2006. (Revised February 2007.)
- November 2021
- Article
A Salient Sugar Tax Decreases Sugary Drink Buying
By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John
Many governments have introduced sugary drink excise taxes to reduce purchasing and consumption of such drinks; however, they do not typically stipulate how such taxes should be communicated at point-of-purchase. Historical, field, and experimental data entailing over...
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Keywords:
Decision-making;
Open Data;
Open Materials;
Preregistered;
Health;
Policy;
Taxation;
Consumer Behavior;
Decision Making
Donnelly, Grant E., Paige Guge, Ryan Howell, and Leslie John. "A Salient Sugar Tax Decreases Sugary Drink Buying." Psychological Science 32, no. 11 (November 2021): 1830–1841.
- 2009
- Foreword
American Soft Drink Industry
By: Shon R. Hiatt
Hiatt, Shon R. "American Soft Drink Industry." Foreword to Soft Drink Bottlers of the United States, by Dennis Fewless and Christopher Weide. Jacksonville, FL: Platform 3 Research, 2009.
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also...
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Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
Biomass Residue Streams Grolsch Brewing Company: Drink Sustainably Van den Ende Rozen: Greenhouse Rose Production Koppert Cress: Macro Greenhouses, Microgreens
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- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- 01 Apr 2021
- Video
The Business and Societal Impacts of Drinking Water
- Fast Answer
Drinking water purification technology: market overview
Where do I find market overviews of drinking water purification technologies? Top resources: BCC Research provides market reports with good technical background information. Frost & Sullivan provides technological...
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- January 1979 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (B)
By: Walter J. Salmon and Steven R. Palesy
Keywords:
Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
- December 1978 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords:
Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food...
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Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- 15 Aug 2013
- News
The buzz on Americans drinking less beer
- September 2019 (Revised May 2020)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...
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Keywords:
Keroche;
Alcohol;
Wine;
Manufacturing;
Informal Market;
Regulation;
Illicit;
Illegal;
Shutdown;
Factory;
Low-income Consumers;
Multinational;
Local;
Government;
Allegations;
Accusations;
Negative Press;
EABL;
Tusker;
Beer;
SAB;
Chang'aa;
Naivasha;
Rift Valley;
East Africa;
Lawsuit;
Legal Battle;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Production;
Safety;
Quality;
Distribution;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised May 2020.)
- November 1974 (Revised January 1979)
- Case
General Foods Corp.: Tang Instant Breakfast Drink (A)
DeBruicker, F., and Harvey N. Singer. "General Foods Corp.: Tang Instant Breakfast Drink (A)." Harvard Business School Case 575-063, November 1974. (Revised January 1979.)
- 11 Apr 2017
- News
Some Strategies to Limit Sugary Drinks May Backfire
- May 1977 (Revised August 1982)
- Background Note
Note on the Soft Drink Industry in the U.S.
Christensen, C. Roland. "Note on the Soft Drink Industry in the U.S." Harvard Business School Background Note 377-213, May 1977. (Revised August 1982.)
- January 1987 (Revised March 1989)
- Background Note
Note on the U.S. Soft Drink Industry in 1986
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the...
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Keywords:
Competitive Strategy;
Consumer Products Industry;
Food and Beverage Industry;
United States
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)
- January 1992
- Teaching Note
Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN
By: Francis Aguilar
Teaching Note for (9-391-179).
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Keywords:
Food and Beverage Industry
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...
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Keywords:
Alcoholic Beverages;
Energy Drinks;
Regulation;
Entrepreneurship;
Ethics;
Marketing Communications;
Corporate Social Responsibility and Impact;
Reputation;
Communication Strategy;
Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.