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All HBS Web
(4,308)
- Faculty Publications (1,238)
Show Results For
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All HBS Web
(4,308)
- Faculty Publications (1,238)
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Digital Transformation
The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details
- Teaching Interest
Driving Digital Strategy
Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
- Teaching Interest
Executive Education - Owner/President Management Program
Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises. Sinozich teaches the Finance... View Details
- 2023
- Chapter
Generalized Matching: Contracts and Networks
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
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In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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