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  • February 2017
  • Background Note

Decision Analysis

By: George Wu and Kathleen McGinn
Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity... View Details
Keywords: Decision Analysis; Decision Trees; Probability; Decision Making; Analysis
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Wu, George, and Kathleen McGinn. "Decision Analysis." Harvard Business School Background Note 917-018, February 2017.
  • August 2018 (Revised September 2018)
  • Supplement

LendingClub (B): Decision Trees & Random Forests

By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on the LendingClub (A) case. In this case students follow Emily Figel as she builds two tree-based models using historical LendingClub data to predict, with some probability, whether borrower will repay or default on his loan.
... View Details
Keywords: Data Science; Data Analytics; Decision Trees; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction
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Datar, Srikant M., and Caitlin N. Bowler. "LendingClub (B): Decision Trees & Random Forests." Harvard Business School Supplement 119-021, August 2018. (Revised September 2018.)
  • December 2004 (Revised March 2006)
  • Background Note

Decision Trees

By: Robin Greenwood and Lucy White
This case introduces decision analysis. Using a simple example, it illustrates the use of probability trees and decision trees as tools for solving business problems. View Details
Keywords: Decision Making
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Greenwood, Robin, and Lucy White. "Decision Trees." Harvard Business School Background Note 205-060, December 2004. (Revised March 2006.)
  • August 1993 (Revised December 1997)
  • Background Note

Decision Analysis

Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details
Keywords: Analysis; Decision Making
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Wu, George. "Decision Analysis." Harvard Business School Background Note 894-004, August 1993. (Revised December 1997.)
  • 2013
  • Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino
You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details
Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes
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Gino, Francesca. Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan. Boston, MA: Harvard Business Review Press, 2013.
  • August 1974 (Revised June 1975)
  • Background Note

Decision Analysis

Summary of the main concepts of (simple) decision trees--structuring a problem, assigning endpoint values, using probabilities, averaging out and folding back. Also treats risk profile. View Details
Keywords: Analysis; Decision Making
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Jackson, Barbara B. "Decision Analysis." Harvard Business School Background Note 175-033, August 1974. (Revised June 1975.)
  • January 2013
  • Supplement

Cabot Corporation: The Fuel Cell Decision (B)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision Making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Technology Industry; Manufacturing Industry; United States; Massachusetts
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Shih, Willy, and Ying Zhou. "Cabot Corporation: The Fuel Cell Decision (B)." Harvard Business School Supplement 613-067, January 2013.
  • Research Summary

Decision making

Dr. Bos investigates how unconscious processes aid and improve performance. His work contests the common-sense notion that conscious deliberation always leads to the best outcomes. Dr. Bos and colleagues propose that, for complex decisions, the best outcomes result... View Details
  • April 2024
  • Article

Decision Authority and the Returns to Algorithms

By: Hyunjin Kim, Edward L. Glaeser, Andrew Hillis, Scott Duke Kominers and Michael Luca
We evaluate a pilot in an Inspections Department to explore the returns to a pair of algorithms that varied in their sophistication. We find that both algorithms provided substantial prediction gains, suggesting that even simple data may be helpful. However, these... View Details
Keywords: Algorithmic Aversion; Algorithmic Decision Making; Algorithms; Public Entrepreneurship; Govenment; Local Government; Crowdsourcing; Crowdsourcing Contests; Inspection; Principal-agent Theory; Government Administration; Decision Making; Public Administration Industry; United States
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Kim, Hyunjin, Edward L. Glaeser, Andrew Hillis, Scott Duke Kominers, and Michael Luca. "Decision Authority and the Returns to Algorithms." Strategic Management Journal 45, no. 4 (April 2024): 619–648.
  • January 2014
  • Supplement

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

By: Juan Alcacer and Nancy Hua Dai
The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels. View Details
Keywords: Foreign Investment; Organizational Alignment; Strategic Decision Making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Auto Industry; Gujarat
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Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)." Harvard Business School Supplement 914-015, January 2014.
  • Article

Corporate Stakeholders Management – An Empirical Study of Organisational Decision Making Criteria

By: Shashank Shah and Sudhir Bhaskar
Keywords: Stakeholder Management; Decision Making; India
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Shah, Shashank, and Sudhir Bhaskar. "Corporate Stakeholders Management – An Empirical Study of Organisational Decision Making Criteria." International Journal of Indian Culture and Business Management 4, no. 2 (2011): 218–239.
  • Research Summary

Managerial Decision Analysis

By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
  • 2017
  • Article

Blunted Ambiguity Aversion During Cost-Benefit Decisions in Antisocial Individuals

By: Joshua W. Buckholtz, Uma R. Karmarkar, Shengxuan Ye, Grace M. Brennan and Arielle Baskin-Sommers
Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity rather than risk. While risk and... View Details
Keywords: Ambiguity; Neuroscience; Neuroeconomics; Choice; Psychology; Decision Choice And Uncertainty; Behavior; Decision Choices and Conditions; Cost vs Benefits; Health Disorders
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Buckholtz, Joshua W., Uma R. Karmarkar, Shengxuan Ye, Grace M. Brennan, and Arielle Baskin-Sommers. "Blunted Ambiguity Aversion During Cost-Benefit Decisions in Antisocial Individuals." Art. 2030. Scientific Reports 7 (2017).
  • April 1996 (Revised March 2008)
  • Exercise

Canonical Decision Problems

Involves seven canonical decision problems--basic problems in management that arise with surprising frequency. Although these exercises are simplified versions of these problems, they have been written to preserve the "essence" of the decision situations. The problems... View Details
Keywords: Decision Choices and Conditions; Management Skills; Negotiation; Problems and Challenges
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"Canonical Decision Problems." Harvard Business School Exercise 396-308, April 1996. (Revised March 2008.)
  • Research Summary

Investment Decisions and Decision Problems in Professional Investment Management

Jay O. Light is evaluating strategic business decisions in the money management industry as well as problems that arise in the management of very large pools of tax exempt money, particularly pension funds and endowments. From this research he is developing teaching... View Details
  • 1996
  • Book

Wise Decisions

By: James K. Sebenius, Richard J. Zeckhauser and Ralph L. Keeney
Keywords: Decisions
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Sebenius, James K., Richard J. Zeckhauser and Ralph L. Keeney, eds. Wise Decisions. Cambridge, MA: Harvard Business School Press, 1996.
  • Research Summary

Intra-Household Decision Making

Professor Ashraf's research in intra-household decision making examines how households make financial and health decisions, particularly in the presence of asymmetric information or benefits.

"View Details

  • 2017
  • Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
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Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
  • October 2003 (Revised January 2005)
  • Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman
The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology
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Bohmer, Richard M.J., Karen Sepucha, and Laura Feldman. "Shared Decision Making." Harvard Business School Case 604-001, October 2003. (Revised January 2005.)
  • September 1989
  • Background Note

Introduction to Decision Making

By: Francis Aguilar
Describes the process of decision making (establish objectives, generate alternatives, and so on) emphasizing the human side of it (using rules of thumb, favoring one's own pet projects) yet demonstrating the role an analytic/quantitative contribution has to make. View Details
Keywords: Decision Making; Goals and Objectives; Mathematical Methods; Perspective
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Aguilar, Francis. "Introduction to Decision Making." Harvard Business School Background Note 390-048, September 1989.
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