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  • August 2017
  • Case

Data-driven Manufacturing: The Kutesmart System

By: Willy Shih and Nancy Hua Dai
The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0... View Details
Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Manufacturing Industry; Manufacturing Industry; China
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  • December 2017
  • Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details
Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Manufacturing Industry; China
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  • December 2018
  • Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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  • Research Summary

Overview

By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many producers to reconsider their... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

parallel process for developing and shaping disruptive ideas—one that acknowledges their distinctive features—can companies successfully launch disruption after disruption. Such a process relies more on pattern recognition than on View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 20 Dec 2016
  • First Look

December 20, 2016

induces U.S. manufacturing firms to contract their operations along multiple margins of activity goes a long way toward explaining the response of U.S. innovation to the China trade shock. Download working paper:... View Details
Keywords: Carmen Nobel
  • 05 Aug 2002
  • Research & Ideas

Understanding the Process of Innovation

manufacturers often discard the products sent to them by outside inventors without even looking at them. Because of their hurdle rate—the minimum return required on a contemplated investment—they probably don't have the time or resources... View Details
Keywords: by Loren Gray
  • 14 Apr 2003
  • Research & Ideas

Andy Grove on the Confident Leader

that there is more to running an enterprise, small or large, than strategy. The revolution in quality control and manufacturing techniques that has taken place in the last fifteen years was data-driven and... View Details
Keywords: by Walter Kiechel; Technology
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

everyone’s transactions, you could predict whether a particular customer is going to run themselves into debt and default in the future.” Machine learning is even being used to learn more about machines, says Teodorescu, who points out that View Details
Keywords: by Michael Blanding; Information Technology
  • 12 Nov 2013
  • First Look

First Look: November 12

GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

presweetened cereals. The major ready-to-eat (RTE) cereal manufacturers, such as Kellogg's and General Mills, were supporters of the CBBB self-regulation programs and were invited to participate in the CBBB initiative. Each manufacturer... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

selection for treatment—now allow manufacturers to target smaller populations. Taken together, these changes raise doubts about whether the ODA encourages the development of products that otherwise would not have been brought to market—or... View Details
Keywords: Dina Gerdeman
  • 03 Sep 2013
  • First Look

First Look: September 3

uniquely collaborative organizational culture, which featured a transparent, data-driven compensation system, practice-group integration across multiple offices, and rewards for attorneys who shared responsibility, had contributed to the... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many products are View Details
Keywords: Sean Silverthorne
  • 30 Jan 2018
  • First Look

January 30, 2018

Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details
Keywords: Sean Silverthorne

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