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- January 2017
- Supplement
Bayer AG: Bidding to Win Merck's OTC Business
By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
- January 2017
- Case
Bayer AG: Bidding to Win Merck's OTC Business
By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential...
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Keywords:
Acquisition;
Bidding Strategy;
Valuing Synergies;
Negotiations;
Corporate Strategy;
Business Unit Strategy;
Bidding Process;
Discounted Cash Flow;
Cross-border M&A;
Tax Shields;
Valuation;
Competitive Strategy;
Auctions;
Bids and Bidding;
Germany;
United States;
United Kingdom
Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.