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- News (29)
- Research (619)
- Events (1)
- Multimedia (1)
- Faculty Publications (340)
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- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 06 Jul 2015
- News
Brain on Sports Podcast: Psychology of rooting for a losing team
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school to offer a course in View Details
- 06 Sep 2016
- News
Why psychological safety matters and what to do about it
- 20 Sep 2010
- News
Busy bodies, happy minds
- 11 Apr 2017
- News
Some Strategies to Limit Sugary Drinks May Backfire
- 27 Aug 2018
- News
How to think like a gourmet
- 01 Feb 1999
- News
Too Much of a Good Thing?
years, sectors as diverse as automobiles, semiconductors, steel, textiles, consumer electronics, tires, and pharmaceuticals have been afflicted by overcapacity and some or all of its unpleasant side effects: loss of jobs, plant closings,...
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Garry Emmons
- 22 Sep 2022
- News
The Beauty Guide
be talking to you today if I hadn’t left marketing,” declares Freyre. The move to sales taught her about retailers, how consumers shop, and ultimately made her a better marketer and leader. “I tap into that diversity of experience every...
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Maureen Harmon
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not...
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Julia Hanna
- 01 Dec 2015
- News
Case Study: Bionic Banking
fees at 1 percent or higher, I get a really bad vibe from the fund. I think many consumers are wising up to how much fees eat into their portfolio performance over the long term, and 1 percent or more is a View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
decision-making, social influence, and ethics. Gino’s work has been published in a number of journals and featured in the New York Times, Newsweek, and Psychology Today. A native of Italy, she earned her Ph.D. in economics and management...
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
unconscious and often visual, for the last decade Zaltman has solicited visual images from subjects to chart thoughts about a wide array of products. While skeptics may see the ZMET as a passing fad, others consider it evidence of a growing trend toward the use of...
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- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just helps us to understand how.”...
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- 01 Mar 2007
- News
The Joy of Work
Unit, and faculty chair of the Arthur Rock Center for Entrepreneurship at HBS. For the past several years, Amabile, who holds a Ph.D. in psychology from Stanford University, has been analyzing findings from her longitudinal research on...
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- 01 Mar 2006
- News
Drive-In Nation
automakers, but a psychological one,” Salter observes. “It required altering long-established methods, traditions, and ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and...
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- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
science of behavioral economics as it is applied to health care. Behavioral economics, which combines psychology and economics to understand individual decision-making and market outcomes, is the primary focus of Beshears’ research, and...
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Margie Kelley
- 01 Oct 1999
- News
The View from the Pit
up a genetics lab at Massachusetts General Hospital and earned a master's degree in social psychology from Boston University. "I came to HBS to get a degree that would be broad enough to apply to any area within the administration of...
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Judith A. Ross
- 01 Sep 2005
- News
Predictable Surprises
Administration at HBS and is also formally affiliated with Harvard’s Kennedy School of Government, Psychology Department, Center on the Environment, and Program on Negotiation. Predictable Surprises (HBS Press) was published in 2004. You...
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- 25 Aug 2015
- News
Sunset in the East?
the medium term, to this government manipulation other than investor psychology? —Jim Daley (MBA 1986) KIRBY: Investor psychology probably is the biggest risk, but another is an overreliance on hard infrastructure investments (roads,...
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