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  • August 2018
  • Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
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  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
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  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
  • 10 May 2016
  • First Look

May 10, 2016

subsidy: 100%, 80%, 50%, and a hybrid 50% subsidy that could become a 100% subsidy by attaining attendance targets. Setting and Subjects: 23,023 employees of two U.S. companies. Measures: The primary outcome was the percentage of employees who View Details
Keywords: Carmen Nobel

    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice. He currently teaches the course Accountability in the Advanced Management Program. His research is focused on the how leaders can manage the challenges created by the intense, varied and often... View Details

    Keywords: financial services
    • Web

    Named Fellowship Funds - Alumni

    chain of command. He served with distinction, earning a Bronze Star and a Commendation Medal for Valor as a company commander in Vietnam. In 1970 he resigned from the Army as captain in order to enroll at HBS. He was an officer in his... View Details
    • Web

    A Campus Built on Philanthropy | About

    buildings scattered across the Harvard College campus. By the early 1920s, enrollment had grown to nearly 700, and Dean Wallace B. Donham launched a campaign to build a dedicated campus where business school... View Details
    • Web

    Global Opportunity Fellowship GO: AFRICA - Alumni

    Fellowship awards: Part-time, term, temporary, contract or volunteer roles. A position with job responsibilities that are determined to be sectarian by the Review Committee. Political campaign work. Given the restrictions under Federal... View Details
    • 01 Oct 1999
    • News

    Eight Among Many: Alfred A. Checchi

    "and I had always intended to go into public service. In fact, I enrolled at HBS to learn leadership skills to that end." Although his gubernatorial campaign was ultimately unsuccessful, Checchi was able to... View Details
    Keywords: Garry Emmons
    • Web

    Frequently Asked Questions | HBS Online

    General Questions Have questions about the Harvard Business School Online learning model, admission and enrollment process, payment options, or course platform? Start here! If you have a question about a particular program, you can jump... View Details
    • Web

    HBS - Financials | Supplemental Financial Information

    tuition and fee revenue from the MBA program decreased 17 percent to $113 million from $136 million in fiscal 2020, as a number of students chose to take advantage of the School's deferral and leave policies during the pandemic. To put the data in context, View Details
    • Web

    Annual Report 2020 - Annual Report 2020

    ARRIVE More than 9,000 applicants sought a place in the MBA Program and nearly 750 applicants in the Doctoral Programs; the acceptance rate for both was highly competitive, at 12% and 4.5%, respectively. Enrollment Statistics ART THAT... View Details
    • Web

    Harvard Business School

    consumers. At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name. Frederick "Fred" Wilkinson Jr.... View Details
    • 24 Apr 2014
    • News

    A Commitment to Education

    involved in education in the 1970s when his two daughters were enrolled in the Charlotte, North Carolina, public schools. As president of UNC, he increased enrollment and the university’s operating budget,... View Details
    • 01 Sep 2016
    • News

    Advancing the Vision for HBS

    other initiatives ensure that the School remains the standard for excellence in management education worldwide. Thanks to the extraordinary generosity of thousands of donors and the work of a dedicated corps of alumni volunteers, we are making remarkable progress... View Details
    • 01 Mar 2013
    • News

    A Conversation with Dean Nohria

    accelerate the advancement of women leaders in support of the School's mission. We have a capital campaign upcoming, and one of its principal goals is to foster new types of engagement between our alumni and the School. These examples... View Details
    • Web

    A Separate Campus - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

    Guidelines for this national campaign stated its principle tenet was “service to the country” by fulfilling the need for trained executives indoctrinated in business ethics. 8 4 Dean’s Report to the President of Harvard University,... View Details
    • 01 Jun 2000
    • News

    Going Public: Raymond M. Jefferson

    fortunate despite my injury," he reports of his experiences in Singapore, Egypt, Taiwan, France, Japan, and Italy. "I also found new meaning in my commitment to public service." At the end of his travels, Jefferson enrolled at Harvard's... View Details
    Keywords: Mary Ellen Gardner
    • Web

    Online Digital Marketing Strategy Course | HBS Online

    This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts... View Details