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- September 2019 (Revised May 2021)
- Case
pymetrics: Early Days
By: John R. Wells and Benjamin Weinstock
In 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world...
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Keywords:
BrainTech;
Psychology;
Hiring;
Games;
Entrepreneur;
Start-up;
Start-up Growth;
Strategic Change;
Strategy Formulation;
Recruiting;
Corporate Culture;
Hiring Of Employees;
Start-ups;
Startup;
Startups;
Recruitment;
Selection and Staffing;
Business Startups;
Strategy;
Competition;
Organizational Culture
Wells, John R., and Benjamin Weinstock. "pymetrics: Early Days." Harvard Business School Case 720-374, September 2019. (Revised May 2021.)
- September 2019
- Supplement
pymetrics (B)
By: John R. Wells and Benjamin Weinstock
In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a...
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Keywords:
BrainTech;
Hiring;
Hiring Of Employees;
Recruiting;
Personality;
Personality Traits;
Startup;
Start-up;
Startups;
Start-ups;
Employment;
Strategic Evolution;
Psychodynamics;
Psychology;
Recruitment;
Selection and Staffing;
Business Startups;
Strategy;
Personal Characteristics
Wells, John R., and Benjamin Weinstock. "pymetrics (B)." Harvard Business School Supplement 720-375, September 2019.
- September 2019 (Revised May 2021)
- Case
pymetrics: International Expansion
By: John R. Wells and Benjamin Weinstock
In August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including...
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Keywords:
BrainTech;
Psychodynamics;
Psychology;
Hiring Of Employees;
Hiring;
Strategic Evolution;
Strategy And Execution;
Startup;
Start-up;
Startups;
Start-ups;
Entrepreneur;
Bias;
Rapid Growth Stage;
Recruitment;
Selection and Staffing;
Strategy;
Business Startups;
Employment;
Growth and Development Strategy;
Global Strategy
Wells, John R., and Benjamin Weinstock. "pymetrics: International Expansion." Harvard Business School Case 720-376, September 2019. (Revised May 2021.)
- March 2019 (Revised June 2021)
- Case
HelloSelf: Foundation
By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical...
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Keywords:
Startup;
Start-up;
Startup Management;
Startup Marketing;
Startups;
Start-ups;
BrainTech;
Marketing Research;
Strategic Decision Making;
Strategy Development;
Strategy Dynamics;
Neuroscience;
Cognition;
Cognitive Psychology;
Health & Wellness;
Health Care;
Health Care Reform;
Health Care Outcomes;
Self-awareness;
Mental Health;
Wellbeing;
Wellness;
Funding;
Equity Financing;
Raising Capital;
Synergies;
Team Building;
National Health Insurance;
Artificial Intelligence;
MVP;
Business Startups;
Health;
Health Care and Treatment;
Management;
Well-being;
Marketing Channels;
Decision Making;
Strategy;
Technology;
United Kingdom;
London
Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)