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- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
she says. "It is only wise to add your voice in framing others' theories about who you are and what you can accomplish." There are plenty of books telling you how to "dress for success" and control your body language....
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by Mallory Stark
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
employee is portrayed as vital contributor to the whole that constituted the corporate family. Collectively, the photographs represent a commanding body of work intended to convey the image of U.S. Steel as...
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- Web
Blasting bodies to a base - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 next Blasting bodies to a base ca. 1933 Packard Motor Company Photographer unknown Blasting bodies to a...
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- Web
Polishing Chrysler bodies similar to shining shoes - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Production Chapter Introduction Chapter Images The Worker The Audience Bibliography previous 1 2 3 4 5 6 next Polishing Chrysler bodies similar to shining shoes ca. 1937 Chrysler Corporation Photographer...
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- Web
Tuli Mekondjo Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our bodies and our hearts, we carry our burdens 2023 | About
Tuli Mekondjo Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our bodies and our hearts, we carry our burdens , 2023 Tuli Mekondjo (Namibian, born 1982), Otwa umbata oudjuu wetu, momalutu, no momitima detu/ Within our View Details
- 23 Feb 2016
- News
The Best First Impression
- 19 Feb 2020
- Video
Public Image: The U.S. Steel Photography Exhibit at Baker Library
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
what the human body needs physically and mentally to respond to these challenges. Think of these as your new toolkit for high performance in a business world turned upside down. Let’s start with some executives’ comments from the survey,...
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by Boris Groysberg and Robin Abrahams
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their...
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Martha Lagace
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
they show passion through higher quality of work and in conveying positive emotions, and less frequently through body language and voice, immersion, social interactions, and quantity of work. The results of the study indicate that...
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Keywords:
by Ben Rand
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion...
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- Web
Biography - Institute For Strategy And Competitiveness
initial foundation of this body of work. This large body of work includes numerous theoretical and empirical papers on the concept of clusters and their impact on economic performance. He also created the...
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- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
you’re also losing muscle. You do not want to lose muscle. They’re not a cure. They work on the brain. They suppress the appetite. But 10 years later, what will happen to the brain and other body parts? They can’t predict that today....
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Data - Institute For Strategy And Competitiveness
linkages or externalities across industries that give rise to clusters. Data on the composition, by cluster, of state, regional, and metropolitan economies in the U.S. has been collected and analyzed for each year from 1998 through to the most recent government...
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- 01 Mar 2024
- News
Vital Signs
Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented...
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- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion...
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- Web
5.1 Information Technology - MBA
participants, staff, and faculty. Ensure that any use of the HBS logos, names, or images adheres to the School's stated brand and style guide . Use of Computers and Wireless Devices in the Classroom Generally, computers and other wireless...
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- Web
Contemporary African Art | Baker Library | Bloomberg Center | Harvard Business School
exhibition, click on the images below. Exhibition curated by Melissa Renn, Collections Manager, HBS Art Program & Collections . Virtual Tour Philip Kwame Apagya (Ghanaian, born 1958) Francis , 1996/2003 Chromogenic print 27 1/4 x 19 1/2...
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