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  • All HBS Web  (327)
    • News  (61)
    • Research  (210)
  • Faculty Publications  (107)

Show Results For

  • All HBS Web  (327)
    • News  (61)
    • Research  (210)
  • Faculty Publications  (107)
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  • 13 Aug 2014
  • News

A Whole-Brain Approach to Marketing

Keywords: data analytics; creativity; marketing
  • 22 May 2014
  • News

For Website Personalization, Simple Is the New Sexy

Keywords: web analytics; customer data; web personalization
  • 22 Sep 2023
  • News

Skydeck Voices: The Most Important Person I Met at HBS

Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions... View Details
  • 01 Jun 2023
  • News

Curb Appeal

rate—the amount of waste that it recycles and composts—has for years lingered below 18 percent, a fraction of what some other major American cities have achieved. And DSNY has been slow to adopt tools such as rat-proof containers and real-time View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

and analytics with sound managerial judgment. If you look at the settings in which Max and I have been involved, it’s not that organizations weren’t using data; they were. But the economics and behavioral... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information
  • 22 Feb 2022
  • News

Breaking News

environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in consumer View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 01 Sep 2023
  • News

Alumni and Faculty Books

to the underlying belief structure. Kusin uses a broad range of analytic tools enhanced and supplemented by 20 years of data collection, polling, and anecdotes from the highest level of access to deconstruct what actually exists. The... View Details
  • 01 Feb 2002
  • News

It's academic. (Not!)

corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral economics and the theory of the firm,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2000
  • News

Business Suits You: Experimenting with Professional Identity

"provisional selves" provide temporary solutions that less-experienced professionals can use to "bridge the gap between their current capacities and self-conceptions and the representations they hold about what attitudes and behaviors are... View Details
  • 01 Dec 2018
  • News

Adapting to Meet Changing Needs

Sciences (SEAS), and the Faculty of Arts and Sciences debuted the Harvard Business Analytics Program (HBAP), an online certificate offering for executives focused on quantitative analysis and data science. A few months later, the first... View Details
  • 01 Dec 2008
  • News

Leadership: Getting Down to Fundamentals

KHURANA: Creating analytical traction and academic legitimacy for a hard-to-define quality that’s needed now more than ever before. In June, Professors Rakesh Khurana and Nitin Nohria cochaired a two-day, cross-disciplinary colloquium at... View Details
Keywords: Julia Hanna
  • 01 Dec 2016
  • News

Inside Modern HR

go head-to-head with other corporate functions to bring more analytical rigor to talent decision-making. For example, we can look at our hiring data over the last five years and correlate a college major or a previous workplace against... View Details
Keywords: Julia Hanna
  • 01 Mar 2010
  • News

The Meaning of Ramadi

Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details
Keywords: Donovan Campbell; National Security and International Affairs; Government
  • 01 Sep 2016
  • News

Research Brief: Cultivating Creativity through Competition

given to their competitors. Using analytical software that evaluates visual similarities between designs, Gross compared each submission with prior entries by the same designer, and related the similarity to the number and quality of... View Details
Keywords: Erin Peterson
  • 28 May 2019
  • News

Leading Questions

lesson she learned from Professor Boris Groysberg in an HBS classroom: “The most important leadership skills in the future aren’t going to be analytical or diagnostic skills. The thing that will make the most difference is the skill of... View Details
Keywords: April White
  • 01 Mar 2005
  • News

Job Interviews

these are usually project management skills and general business analytic skills, which any industry can use.” What you say in an interview is important, but how you say it also counts. To make a strong impression, Butler advises job... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services
  • 16 Jan 2020
  • News

Hitting the High Notes

chat bots in social media, data analytics to enhance candidate experience, and rewards to employees who refer successful hires. For nearly 30 years, Sheridan has been a high-level Human Capital Management consultant and expert on the... View Details
Keywords: Margie Kelley
  • 01 Apr 1999
  • News

Spirit at Work

brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details
Keywords: Marguerite Rigoglioso
  • 01 Jun 2010
  • News

Rethinking the MBA

student creators and signers of the new MBA Oath that pledges ethical business behavior a step ahead of the schools that they attended? Datar: The oath is valuable, but business schools need to do more. They need to help students be more... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Dec 2011
  • News

Li & Fung's Global Footprint

helped with your business career? The HBS approach to case studies and the analytical frame of mind that they teach are invaluable. My whole analytical framework came from Harvard. Now, what didn’t work very... View Details
Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade
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