Publications

August 2015 (Revised December 2016)
Case

Apple Pay

By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez

On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details

2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details

Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover

Read Now

21 Dec 2009
News

Store set to be apple of master's eye

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry

17 Dec 2019
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology

28 Jan 2020
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

the consumer's name, credit card number or security code because Apple uses a fingerprint reader on its recent iPhones to confirm identities. And when consumers add a credit or debit card with Apple Pay, the... View Details

Keywords: by Dina Gerdeman; Technology; Retail

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

you how long the stores will last. I think it's fundamentally dependent on those hits. It is not like a Disney store, for example, which at least historically didn't depend on hits to drive traffic. Apple... View Details

Keywords: by Sean Silverthorne

16 Oct 2020
News

Why Apple’s App Store Is Under Siege

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

was propelling government officials to develop tougher security measures. And law enforcement officials were increasingly asking for access to iPhones, powerful handheld devices that stored information that may help them solve crimes.... View Details

Keywords: by Avery Forman

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

August 2016 (Revised January 2017)
Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details

Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States

01 Jun 2001
News

Q&A: Donna Dubinsky

in the hearts of consumers more quickly than camcorders, personal computers, or cell phones. In the Palm, Dubinsky and her colleagues created a sleek, portable tool that can be “synced” with a desktop computer to store information such as... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department View Details

Keywords: by Kim Girard; Retail

05 Mar 2012
News

Is JC Penney’s Makeover the Future of Retailing?

13 Feb 2024
Cold Call Podcast

Apple’s Dilemma: Balancing Privacy and Safety Responsibilities

Keywords: Re: Nien-he Hsieh & Henry W. McGee

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details