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  • April 1995
  • Teaching Note

Great Western Steel Corporation TN

By: David E. Bell
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  • April 1995
  • Teaching Note

DMA, Inc. TN

By: David E. Bell
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  • April 1995
  • Teaching Note

Hannaford Brothers - Warehouse Inventory TN

By: David E. Bell
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  • April 1995
  • Teaching Note

Freemark Abbey Winery TN

By: David E. Bell
Teaching Note for (9-181-027). View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry
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  • April 1995
  • Teaching Note

Ligature, Inc. TN

By: David E. Bell
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  • April 1995
  • Teaching Note

Union Carbide Transport TN

By: David E. Bell
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  • April 1995 (Revised May 1995)
  • Teaching Note

Bidding Exercise (TN)

By: David E. Bell
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  • April 1995
  • Teaching Note

Auto Mag TN

By: David E. Bell
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  • April 1995
  • Teaching Note

Sant-Iago TN, The

By: David E. Bell and Arthur Schleifer Jr.
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  • April 1995 (Revised November 1996)
  • Teaching Note

Aravind Eye Hospital, Madurai, India: In Service for Sight TN

By: V. Kasturi Rangan
Teaching Note for (9-593-098). View Details
Keywords: Health Industry; India
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  • spring 1995
  • Article

Competitive Response and Equilibria

By: R. Lal and V. Padmanabhan
Keywords: Competition
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  • 1995
  • Book

Data Analysis, Regression, and Forecasting

By: A. Schleifer Jr. and D. E. Bell
Keywords: Forecasting and Prediction
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  • March 1995
  • Teaching Note

Confederated Pulp and Paper TN

By: David E. Bell
Teaching Note for (9-191-065). View Details
Keywords: Pulp and Paper Industry
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  • March 1995 (Revised June 1997)
  • Teaching Note

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-026). View Details
Keywords: Credit Cards; Banking Industry; Asia; Oceania
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  • February 1995
  • Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell
Teaching Note for (9-593-111). View Details
Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry
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  • February 1995
  • Teaching Note

Catalina Marketing Corporation TN

By: David E. Bell
Teaching Note for (9-594-026). View Details
Keywords: Advertising Industry
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  • February 1995
  • Teaching Note

Northridge and Southridge Malls TN

By: David E. Bell
Keywords: Retail Industry
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  • Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior
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  • January 1995 (Revised April 1996)
  • Background Note

Choreographing a Case Class

By: V. Kasturi Rangan
Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some... View Details
Keywords: Cases
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  • January 1995
  • Teaching Note

Millipore Corporate Strategy TN

By: V. Kasturi Rangan
Teaching Note for (9-594-009). View Details
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