Show Results For
-
All HBS Web
(6,772)
- Faculty Publications (2,019)
Show Results For
-
All HBS Web
(6,772)
- Faculty Publications (2,019)
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
- March 1979 (Revised June 1985)
- Case
Chain Saw Industry in 1974
- November 1972 (Revised July 2023)
- Case
Benihana of Tokyo
- 2018
- Chapter
Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Research Summary
Business History
- Research Summary
Choice, Rationality and Welfare Measurement
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
corporate strategy, international strategy, strategy process
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Customer-Centric Marketing Strategy
- Research Summary
David and Goliath: Entering the Global Arena
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Emerging and Frontier Markets
- Research Summary
Entrepreneurial Management: Customer Discovery and Business Development
- Teaching Interest
Entrepreneurship in Emerging Economies (Online Course)
This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details
- Teaching Interest