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Show Results For
- All HBS Web
(2,907)
- People (2)
- News (978)
- Research (1,527)
- Events (4)
- Multimedia (26)
- Faculty Publications (773)
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- June 2010 (Revised January 2021)
- Teaching Note
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 2015
- Report
The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy
By: John A. Deighton and Peter A. Johnson
Deighton, John A., and Peter A. Johnson. "The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy." Report, 2015.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- 15 Dec 2015
- News
Lovepop Woos The Sharks
Wombi Rose (left) and John Wise Wombi Rose (left) and John Wise Former i-lab resident LovePop—founded by Wombi Rose (MBA 2015) and John Wise (MBA... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 01 Oct 2001
- News
Some Racquet
Korff, with Jennifer Capriati (left) and Monica Seles Photo courtesy of Korff Enterprises In an era of corporate sports, John Korff (MBA '77) is a throwback to the days of the maverick impresario. A promoter of sporting events, hot-air... View Details
- June 1999
- Supplement
Adesemi Communications International: African Communications Group
By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Deighton, John A., and Anita M. McGahan. "Adesemi Communications International: African Communications Group." Harvard Business School Video Supplement 799-504, June 1999.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- 15 Apr 2011
- News
Students Hear Wall St. Critics
than creating long-term value.” Among a number of HBS alumni providing their perspectives to the fact-finding panel, recorded here on audiotape, were JP Morgan Chase’s Jamie Dimon (MBA 1982), Paulson & Co.’s John Paulson (MBA 1980), and... View Details
- 25 Apr 2018
- News
Giving Minorities a Playbook for Corporate Success
John Rice (MBA 1992) founded Management Leadership for Tomorrow (MLT), a national nonprofit organization, to equip underrepresented minorities with the skills, coaching, and relationships they need to become high-impact leaders in... View Details
- May 1997
- Teaching Note
Consumer Behavior Exercise (A) - (F) (TN)
By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044). View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- 01 Sep 2012
- News
Results and Recognition
Viking Global Investors based in New York City, has made a gift to the Dean’s Fund for the past 13 years, knowing that the investment will support important ideas and initiatives at HBS as they arise. John Hansen and Katherine Vogelheim... View Details
- 01 Dec 2009
- News
Hope for Reform Dims
THAIN: Regulations failed to keep up with innovations in financial markets. A year after the federal government rushed to rescue Wall Street from its own nearly fatal excesses, former Merrill Lynch CEO John Thain (MBA ’79) worries “that... View Details
- 01 Sep 2009
- News
Keys to the Kingdom
RHEA, WITH FRIENDS: Bringing financial skills from the private sector to public housing. Who’s the Big Apple’s biggest landlord? That would be John Rhea (MBA ’92), who oversees 178,000 apartments in 2,600 buildings at 340 complexes,... View Details
Keywords: Real Estate