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Show Results For
- All HBS Web
(3,749)
- People (15)
- News (918)
- Research (2,060)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
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- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
research, figure out what's going to be hot, and be adaptable to the market. Brand yourself and create value by using whatever resources you have at hand." Groves outlined a few common characteristics of companies that have weathered... View Details
Keywords: by Julia Hanna
- 17 Mar 2015
- First Look
First Look: March 17
dealer of loose gemstones in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global jewelry... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
Keywords: Martha Lagace
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
other according to a person’s mood. “The really hot topic in the field is sentiment analysis,” says Teodorescu. In fact, it’s become increasingly common for companies to monitor their brand image through what customers say about them... View Details
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping current educational strategies.... View Details
Keywords: by James Heskett
- 12 Apr 2011
- First Look
First Look: April 12
Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of... View Details
Keywords: Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
experiences is done, the position of CXO will be eliminated. The first point was made by Yale Schwartz, who commented that, “It all starts with the organization’s desire to improve the overall customer experience and become the brand that... View Details
Keywords: by James Heskett
- 27 Sep 2011
- First Look
First Look: September 27
but impressive digital empire, riding waves of viral content. CEO Ben Huh prided himself on his ability to go from idea to implementation in just a few days, but this just-in-time method made strategic planning difficult. Profitable from day one and with $5 million of... View Details
Keywords: Sean Silverthorne
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Case 815-101 Founder Field Day Branded as the "Millennial firm for Millennials," Mike Rothenberg founded Rothenberg Ventures (RV) in 2012 while earning his MBA at the Harvard Business School (HBS). Over the following 24 months,... View Details
Keywords: Sean Silverthorne
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
On the other hand, display ads—such as banner ads on websites—are much more visible but are less likely to translate into direct clicks. By raising brand awareness, however, display ads may contribute to a consumer's eventual decision to... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect specific product signs to... View Details
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
pointing to the mobile shift-swapping app used by employees of clothing retailer The Gap. The company piloted the app in its Old Navy stores and expanded it to all brands in 2018. The app “creates value,” says Oberholzer-Gee, by helping... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
brand and strategy. Managers must manage. In an extended disruption, it may even be in your long-term interest to find supply alternatives for a customer. Few quota-carrying salespeople will or can do that. Use data, don’t hoard it... View Details
Keywords: by Frank V. Cespedes
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality... View Details
Keywords: Martha Lagace
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with a valuable marketing... View Details
Keywords: by Martha Lagace
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details