Filter Results:
(7,726)
Show Results For
- All HBS Web
(7,726)
- People (9)
- News (1,376)
- Research (5,574)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
Show Results For
- All HBS Web
(7,726)
- People (9)
- News (1,376)
- Research (5,574)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy
Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
- 21 Aug 2007
- First Look
First Look: August 21, 2007
innovating managers will instead segment their markets by the different jobs that customers might use their products for, their probability of success will be much higher. Understanding the job is much more... View Details
Keywords: Martha Lagace
- April 2022 (Revised May 2022)
- Case
Mastercard Labs (A) (Abridged)
When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
Keywords: Organizational Behavior; Culture; Organizational Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Ecosystem; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Accelerator; Start-up; Intrapreneurship; Competitive Strategy; Business Model; Technological Innovation; Growth and Development Strategy; Digital Transformation
Hill, Linda A., Sunil Gupta, Emily Tedards, and Julia Kelley. "Mastercard Labs (A) (Abridged)." Harvard Business School Case 422-082, April 2022. (Revised May 2022.)
- Web
Admissions - MBA
and unexpected insights generated by the Case Method. We invite you to experience the HBS academic environment and look forward to welcoming you to our campus! 9:00 AM On Campus Direct From the Director Round 1 Interview Invitations By: Rupal Gadhia, View Details
- January 2003 (Revised May 2003)
- Case
VendQuest (A): The Business Idea
By: Dwight B. Crane and David Foster
A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details
Keywords: Business Startups; Corporate Strategy; Business Model; Distribution; Corporate Entrepreneurship; Internet and the Web; Business Plan; Customer Relationship Management; Business Ventures; Construction Industry
Crane, Dwight B., and David Foster. "VendQuest (A): The Business Idea." Harvard Business School Case 203-065, January 2003. (Revised May 2003.)
- 12 Apr 2013
- HBS Seminar
Gary Frazier, USC Marshall School of Business
- March 2011 (Revised June 2011)
- Case
QuikTrip
QuikTrip, a large convenience store chain with over 500 stores, was known for its outstanding labor practices and fast, reliable, and friendly customer service. In November 2010, the CEO Chet Cadieux, had to decide how many new locations to open when QuikTrip entered a... View Details
Keywords: Customer Focus and Relationships; Employees; Growth and Development Strategy; Logistics; Service Delivery; Performance Effectiveness; Expansion; Retail Industry; United States
Ton, Zeynep. "QuikTrip." Harvard Business School Case 611-045, March 2011. (Revised June 2011.)
- January 2008
- Article
The Five Competitive Forces That Shape Strategy
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
- March 2009
- Case
Putting Sparkle Into Soda-Club's European Partnerships
Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details
Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe
Isenberg, Daniel J. "Putting Sparkle Into Soda-Club's European Partnerships." Harvard Business School Case 809-124, March 2009.
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
as academics that rely on using the press. The more interactions I had with managers convinced me that they're always thinking about the press. So everybody's thinking about it, but we know nothing about it, as academics we couldn't say... View Details
- December 1993
- Case
Ford Motor Coompany: Changing the Dealer Culture
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Satisfaction; Auto Industry; United States
Dees, J. Gregory, and Marc Boatwright. "Ford Motor Coompany: Changing the Dealer Culture." Harvard Business School Case 394-073, December 1993.
- February 2009 (Revised September 2011)
- Case
Big Spaceship: Ready to Go Big?
By: Boris Groysberg and Michael Slind
Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details
Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training
Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
commoditization is a customer relationship management system that permits computation of the profit margin associated with each customer, based on price-paid less... View Details
Keywords: by John Quelch
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
of experiments—including a field experiment where she posed with students as snack bar employees—Santana found that by subtly manipulating the environment, sellers can dramatically change what some buyers are willing to pay. Retailers are experimenting with allowing... View Details
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- Article
Are You Really Innovating Around Your Customers' Needs?
By: Sunil Gupta
Every company believes it is customer-centric. However, most of them are product- and service-centric first, focusing on how to enhance their offerings rather than putting themselves in their customers’ shoes. To come up with truly innovative customer-centric ideas,... View Details
Gupta, Sunil. "Are You Really Innovating Around Your Customers' Needs?" Harvard Business Review (website) (October 1, 2020).
- October 1997 (Revised March 1998)
- Case
Appalachian Mountain Club: Transforming Governance
By: Walter J. Salmon and Jaan Elias
Starting in 1988, the Appalachian Mountain Club (AMC) began a controversial transformation in management and governance. For its first 112 years, the AMC's structure had resembled that of a country club--volunteer leaders directed the club's operations and its small,... View Details
Keywords: Budgets and Budgeting; Transformation; Corporate Governance; Employee Relationship Management; Recruitment; Leading Change; Organizational Culture; Labor and Management Relations; Nonprofit Organizations; Education Industry; Entertainment and Recreation Industry
Salmon, Walter J., and Jaan Elias. "Appalachian Mountain Club: Transforming Governance." Harvard Business School Case 598-066, October 1997. (Revised March 1998.)
- November 2023 (Revised April 2024)
- Case
Celsius Network Inc.: Fear, Uncertainty, and Doubt in the Brave New World of Crypto Bankruptcy
By: Stuart C. Gilson and Sarah L. Abbott
In July 2022, Celsius Network filed for Chapter 11 bankruptcy. CEO Alex Mashinsky acknowledged that Celsius had grown its assets “faster than the Company was prepared to deploy [them]” and as a result had made “certain poor asset deployment decisions.” Two months after... View Details
Keywords: Cryptocurrency; Chapter 11; Restructuring; Insolvency and Bankruptcy; Asset Management; Acquisition; Borrowing and Debt; Financial Services Industry; United States
Gilson, Stuart C., and Sarah L. Abbott. "Celsius Network Inc.: Fear, Uncertainty, and Doubt in the Brave New World of Crypto Bankruptcy." Harvard Business School Case 224-044, November 2023. (Revised April 2024.)