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Show Results For
-
All HBS Web
(3,408)
- People (2)
- News (1,042)
- Research (1,970)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,213)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Starbucks' Via Helps its Consumers Fight the Recession
By: John A. Quelch
Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- October 31, 2008
- Article
Redefining the American Dream
By: John A. Quelch
Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008).
- May 11, 2008
- Article
Low Road of Negative Ads
By: John A. Quelch
Quelch, John A. "Low Road of Negative Ads." Washington Times (May 11, 2008).
- March 2014
- Teaching Note
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald...
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- May 2010
- Case
CEIBS: A Global Business School Made in China
By: John A. Quelch
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success....
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Keywords:
Product Positioning;
Quality;
Business History;
Competitive Advantage;
Business Education;
Global Strategy;
Growth and Development Strategy;
Education Industry;
China
Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to...
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Keywords:
Marketing Strategy;
Product Launch;
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Health Industry;
China;
Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
- August 2007 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (B)
By: John A. Quelch
Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)
- February 17, 2008
- Article
Family First In Tough Marketing Times
By: John A. Quelch
Quelch, John A. "Family First In Tough Marketing Times." FT.com (February 17, 2008).
- November 2004
- Supplement
Video Supplement for Real Madrid Club de Futbol
By: John A. Quelch
Quelch, John A. "Video Supplement for Real Madrid Club de Futbol." Harvard Business School Video Supplement 505-707, November 2004.
- July 2004
- Supplement
Interview with Dennis Bender Habitat for Humanity International
By: John A. Quelch
Interview with Dennis Bender of Habitat for Humanity International.
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Quelch, John A. "Interview with Dennis Bender Habitat for Humanity International." Harvard Business School Video Supplement 505-703, July 2004.
- May 2004 (Revised July 2004)
- Case
IBM On Demand Community
By: John A. Quelch
The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide.
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Quelch, John A. "IBM On Demand Community." Harvard Business School Case 504-103, May 2004. (Revised July 2004.)
- May 2004
- Supplement
Vanguard Group Television Commercials
By: John A. Quelch
Quelch, John A. "Vanguard Group Television Commercials." Harvard Business School Video Supplement 504-812, May 2004.
- June 2003 (Revised October 2003)
- Case
Habitat for Humanity International: Brand Valuation
By: John A. Quelch
Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major...
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Quelch, John A., and Nathalie Laidler. "Habitat for Humanity International: Brand Valuation." Harvard Business School Case 503-101, June 2003. (Revised October 2003.)