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Show Results For
- All HBS Web
(2,907)
- People (2)
- News (978)
- Research (1,527)
- Events (4)
- Multimedia (26)
- Faculty Publications (773)
- November 2018 (Revised February 2019)
- Teaching Plan
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details
- November 2011
- Teaching Note
The Cheezburger Network (TN)
By: John Deighton and Leora Kornfeld
Keywords: Networks
- November 2011 (Revised January 2012)
- Case
Google+
By: John Deighton and Leora Kornfeld
Keywords: Web Services Industry
- 01 Oct 2001
- News
Gordon Celebrates a Century
excellent health. He still keeps an office at Deltec Asset Management in New York, a Kidder spin-off run by his son, John R. Gordon (MBA '74). At an office celebration at Deltec, Gordon's nephew snapped this... View Details
- 01 Oct 2018
- News
For the Greater Good
John A. Paulson (MBA 1980) is president of the investment firm Paulson & Co. and a 2018 recipient of the HBS Alumni Achievement Award. In this video he offers his views on the nature and role of philanthropy as a means to have a positive... View Details
Keywords: Finance
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come... View Details
- 02 Jun 2010
- First Look
First Look: June 2
of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution Authors:Fabrice Lumineau and Deepak Malhotra Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute... View Details
Keywords: Martha Lagace
- 01 Dec 2019
- News
Making Eco Easy
Blueland cofounders, Sarah Paiji Yoo, John Mascari (MBA 2012), and Gina Pak (MBA 2015) (photo by Chris Taggart) As new mom Sarah Paiji Yoo contemplated the switch from nursing her infant son to making him... View Details
Keywords: Jennifer Gillespie
- 2022
- Working Paper
The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
- June 2013
- Supplement
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)
By: John Deighton and James T. Kindley
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- June 2021
- Technical Note
SPAC Space
By: John R. Wells and Benjamin Weinstock
In 2020, over half of all initial public offerings (IPOs) in the United States were special purpose acquisition companies (SPACs), blank-check companies that typically had two years to find a business to take public, usually through a reverse merger. Together, 248... View Details
Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Initial Public Offering; Investment; Strategy
Wells, John R., and Benjamin Weinstock. "SPAC Space." Harvard Business School Technical Note 721-456, June 2021.
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- June 2010 (Revised January 2021)
- Teaching Note
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 2015
- Report
The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy
By: John A. Deighton and Peter A. Johnson
Deighton, John A., and Peter A. Johnson. "The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy." Report, 2015.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)