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Show Results For
- All HBS Web
(9,241)
- People (18)
- News (2,501)
- Research (4,975)
- Events (55)
- Multimedia (179)
- Faculty Publications (3,813)
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 01 Dec 2009
- News
The Story of Israel’s Economic Miracle
Business Plan Contest winner in 2008. With plenty of war stories (literally) and powerful personalities to draw on, Senor and Singer craft an engaging study on the rise of one View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay View Details
- 01 Mar 2004
- News
HBS Alumni Association Board of Directors
program that draws on the latest research and thinking of HBS faculty. A new program, called Innovations in Management, covers five topics in individual sessions spread over a five-month period in New York... View Details
- June 2021
- Article
Short-Termism, Shareholder Payouts, and Investment in the EU
By: Jesse M. Fried and Charles C.Y. Wang
Investor-driven "short-termism" is said to harm EU public firms' ability to invest for the long term, prompting calls for the EU to better insulate managers from shareholder pressure. But the evidence offered—rising levels of repurchases and dividends—is incomplete and... View Details
Keywords: Short-termism; EU; Payout Policy; Innovation; Investment; Corporate Governance; Investment Return; Acquisition; European Union
Fried, Jesse M., and Charles C.Y. Wang. "Short-Termism, Shareholder Payouts, and Investment in the EU." European Financial Management 27, no. 3 (June 2021): 389–413.
- April 2010
- Case
School of One: Reimagining How Students Learn
By: Stacey M. Childress, James Weber and Matthew Adams Haldeman
School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a... View Details
Childress, Stacey M., James Weber, and Matthew Adams Haldeman. "School of One: Reimagining How Students Learn." Harvard Business School Case 310-053, April 2010.
- March 1990
- Article
Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
By: R. Henderson and K. B. Clark
Henderson, R., and K. B. Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms." Administrative Science Quarterly 35, no. 1 (March 1990): 9–30.
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
macroeconomics) and enliven them in a managerial setting. The materials in the last three modules are innovative as they provide a platform for exploring some of the lessons that have emerged from recent... View Details
- 2024
- Working Paper
Prozac—Controversial Blockbuster: Case Histories of Transformational Advances
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes the development of Prozac, a blockbuster drug that transformed
the treatment of depression – and became a cultural phenomenon in the United States. Specifically, we
chronicle the: 1) prior treatments for depression and the research that... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Prozac—Controversial Blockbuster: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 20-135, July 2020. (Revised May 2024.)
- Dec 21 2022
- Testimonial
Delivering the Best of Both Worlds
- 01 Jun 2024
- News
Quantum Leap
“Computationally, it’s like our generation’s discovery of fire,” says Carolyn Fu, an assistant professor of business administration who studies innovation strategy at HBS.... View Details
- 1997
- Chapter
Environmental Determinants of Work Motivation, Creativity, and Innovation: The Case of R&D Downsizing
By: T. M. Amabile and R. Conti
Keywords: Job Cuts and Outsourcing; Research and Development; Working Conditions; Motivation and Incentives; Creativity; Innovation and Invention
Amabile, T. M., and R. Conti. "Environmental Determinants of Work Motivation, Creativity, and Innovation: The Case of R&D Downsizing." In Technological Innovation: Oversights and Foresights, edited by Raghu Garud, Praveen Rattan Nayyar, and Zur Baruch Shapira. New York: Cambridge University Press, 1997.
- February 2018
- Article
Heterogeneous Technology Diffusion and Ricardian Trade Patterns
By: William R. Kerr
This study tests the importance of Ricardian technology differences for international trade. The empirical analysis has three comparative advantages: including emerging and advanced economies, isolating panel variation regarding the link between productivity and... View Details
Keywords: Exports; Comparative Advantage; Technological Transfer; Innovation; Networks; Patents; Residency; Technology Adoption; Trade; Research and Development; Immigration; United States
Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns." World Bank Economic Review 32, no. 1 (February 2018): 163–182.
- 2013
- Working Paper
Heterogeneous Technology Diffusion and Ricardian Trade Patterns
By: William R. Kerr
This study tests the importance of Ricardian technology differences for international trade. The empirical analysis has three comparative advantages: including emerging and advanced economies, isolating panel variation regarding the link between productivity and... View Details
Keywords: Exports; Comparative Advantage; Technological Transfer; Innovation; Networks; Patents; Residency; Technology Adoption; Trade; Research and Development; Immigration; United States
Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns." Harvard Business School Working Paper, No. 14-039, November 2013. (NBER Working Paper Series, No. 19657, November 2013.)
- 2022
- Working Paper
Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories
By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the... View Details
- July 2023 (Revised October 2024)
- Case
Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup
By: Paul M. Healy and Jung Koo Kang
The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details
Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States
Healy, Paul M., and Jung Koo Kang. "Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup." Harvard Business School Case 124-015, July 2023. (Revised October 2024.)
- April 2011
- Teaching Note
U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death" (TN)
By: Ramana Nanda, Joseph B. Lassiter III and Michael J. Roberts
Teaching Note for 810144. View Details