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  • Web

Brand Name Management - The Art of American Advertising

effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but... View Details
  • August 2015
  • Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
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  • 21 Mar 2024

The Value of an MBA: Driving Impact at HBS

Interested in utilizing an MBA to create a lasting societal impact? Hear from the HBS Impact Initiatives as they reflect on how the MBA Program is inspiring innovation at the intersection of business and... View Details
  • 18 Mar 2014
  • Blog Post

BaubleBar Brought to Life, and Other Tales of Joining a Start-up

It’s Tuesday afternoon, March 4th. A lively group of HBS students passionate about retail entrepreneurship sit in Aldrich 108, waiting. Then “ping!” – up pop Julia Straus (HBS ’11) and Katharine Hill (HBS ’12) who both work at BaubleBar,... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 10 Sep 2018
  • Research & Ideas

Celebrating 'The Men and Women of the Corporation' 40 Years Later

people who directly impact the world, and not just by teaching MBA students and executives here at HBS. It's through consulting. It's through activism. I've always been interested in that. Ely: You published Men and Women View Details
Keywords: by Robin J. Ely
  • March 2011
  • Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
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  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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  • April 2016 (Revised July 2019)
  • Case

"Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A)

By: Nori Gerardo Lietz
In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details
Keywords: Health Care; Mergers ＆ Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Corporate Governance; Health Care and Treatment; Reports; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 21 Nov 2019
  • Blog Post

Finding My North Star at the Crossroads of Profit and Purpose

hardships of working in a manufacturing factory. I was heavily influenced by my father’s eagerness to relate my school textbook science lessons to examples from his factory. An impact of this practical... View Details
  • 02 Dec 2021

College Students and Entrepreneurship: The Value of the MBA

Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree is valuable for entrepreneurs no matter where you are on your journey. This event is intended for current college... View Details
  • 20 Aug 2015
  • Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

When I began reflecting on my summer working for At Night Management / PRMD Music, I was reminded of the “10 Pictures” exercise I completed during the first month of my time at HBS. In the exercise, we were... View Details
Keywords: Entertainment / Media / Sports
  • Web

HBS - Financials | Statement of Activity & Cash Flows

2021 Annual Report From The Dean Financials PDF Downloads Archive Financials 5 Year Summary From the CFO Financial Highlights Statement of Activity & Cash Flows Consolidated Balance Sheet Supplemental Financial Information Financials 5... View Details
  • Web

Statement of Activity & Cash Flows - Annual Report 2014

Financials Statement of Activity & Cash Flows 5-Year Data Summary CFO Letter Consolidated Balance Sheet Statement of Activity & Cash Flows Supplemental Financial Information Revenues IN MILLIONS for the... View Details
  • Article

The Art of Balancing Autonomy and Control: What Managers Can Learn from Hackathon Organizers about Spurring Innovation.

By: Hila Lifshitz - Assaf, Sarah Lebovitz and Lior Zalmanson
Today, managers recognize that innovation requires a high level of work autonomy for their employees. This encourages curiosity, enables independent thinking, and provides an environment in which employees can experiment and test new problem-solving approaches with... View Details
Keywords: Innovation; Hackathon; Autonomy; Control; Innovation and Invention; Innovation and Management
Related
  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

Last issue, the Bulletin undertook a survey of fifty years of entrepreneurship at HBS, beginning with the School's first course on the subject introduced in 1947. In this edition, we pick up in the early... View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • Web

Statement of Activity & Cash Flows - Financial Report 2018

Financials Statement of Activity & Cash Flows 3ms Revenues IN MILLIONS for the Fiscal Year ended June 30... 2018 2017 2016 MBA Tuition & Fees $ 138 $ 133 $ 127 Executive Education Tuition 207 191 176 Publishing 240 221 217 Endowment... View Details
  • Web

Statement of Activity & Cash Flows - Annual Report 2019

Financials Statement of Activity & Cash Flows 1ms Revenues IN MILLIONS for the Fiscal Year ended June 30... 2019 2018 2017 MBA Tuition & Fees $ 140 $ 138 $ 133 Executive Education Tuition 222 207 191 Publishing 262 240 221 Endowment... View Details
  • Web

Business at the Base of the Pyramid - Course Catalog

and services differently than those at the top of the pyramid. Target Audience This is a General Management course for operating managers, entrepreneurs, investors and consultants who are interested in the... View Details

    Mark L. Egan

    Mark Egan is the Mark Kingdon Associate Professor of Business Administration in the Finance Unit, teaching Corporate Financial Operations to MBA students.

    Professor Egan’s research concentrates on the intersection of corporate finance and industrial... View Details

    • Web

    Statement of Activity & Cash Flows - Annual Report 2016

    Financials Statement of Activity & Cash Flows 5-Year Data Summary CFO Letter Financial Highlights Statement of Activity & Cash Flows Consolidated Balance Sheet Supplemental Financial Information Revenues IN... View Details