Publications

Publications

Filter Results: (2,736) Arrow Down
Filter Results: (2,736) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 98 of 2,736 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 18 May 2010
  • First Look

First Look: May 18

  PublicationsTechnology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders Authors:Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell Publication:Academy of Management Learning & Education 8, no.... View Details
Keywords: Martha Lagace
  • 13 Mar 2018
  • First Look

March 13, 2018

February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as... View Details
Keywords: Sean Silverthorne
  • 25 Jun 2013
  • First Look

First Look: June 25

governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager... View Details
Keywords: Anna Secino
  • 15 Nov 2011
  • First Look

First Look: November 15

Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Publication:Strategic Management Journal (forthcoming) Abstract This paper provides the first formal model of business model innovation.... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

November 20, 2018 Journal of the American College of Cardiology Operational Efficiency and Effective Management in the Catheterization Laboratory By: Reed, Grant W., Michael L. Tushman, and Samir R. Kapadia Abstract—Operational efficiency... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

reaping the benefits of FDI (which relate to when FDI will generate growth) and (2) the mechanisms by which FDI creates positive externalities (which relate to how FDI generates growth). Technology and Innovation Management... View Details
Keywords: Sean Silverthorne
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

workers and managers in what to expect, 4) set up a support system, 5) tailor methods for managing careers, 6) scale the program, 7) mainstream the program. The work for View Details
Keywords: Re: Multiple Faculty
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

interconnections to form within existing systems—and there seems to be a rising frequency of such events. Since we inhabit an increasingly tightly interconnected global collection of such systems, finding ways to reduce and to manage... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 03 Sep 2013
  • First Look

First Look: September 3

  Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

All of the most valuable firms in the world today are platforms, starting with Apple, Microsoft, Google and Amazon. But platforms do not evolve in predictable ways, and there is a lot that managers and entrepreneurs can learn about past,... View Details
Keywords: by Martha Lagace
  • 15 Jul 2014
  • First Look

First Look: July 15

of investors―extracted from co-search patterns―in addressing long-standing benchmarking problems in finance. Publisher's link: http://ssrn.com/abstract=2171497 August 2013 Academy of Management Journal Exposed: Venture Capital, Competitor... View Details
Keywords: Carmen Nobel
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
Related
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Related
  • 30 Jan 2018
  • First Look

January 30, 2018

Sandino Abstract—Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by Journal of... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2012
  • First Look

First Look: June 19

Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf Publication:California View Details
Keywords: Sean Silverthorne
  • 05 Mar 2013
  • First Look

First Look: March 5

  PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2017
  • HBS Case

This Turkish Debt Collector Is Customer-friendly

NPLs—including mortgages, credit cards, and car loans on which customers had defaulted. “At a certain point, it becomes clear to banks that they can’t collect without a lot of effort, so their choice is to write the loan off completely,... View Details
Keywords: by Michael Blanding; Financial Services
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

because of the challenges associated with measuring effectiveness. Notably, these obstacles are not limited to evaluation by external parties, as firm managers also struggle to assess the returns associated with investments in compliance.... View Details
Keywords: Dina Gerdeman
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

to popular expectations, corporate headquarters in the U.S. are about twice the size of European counterparts. Headquarters there exert a higher level of functional influence and have larger staffs in certain key areas, such as IT and R&D. U.S. View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web